Balega Hires Mary Hannah Andrews as Brand Manager

January 24, 2018

Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, welcomes Mary Hannah Andrews as Balega brand manager. Mary Hannah will oversee Balega’s brand’s promotional programs as well as support the expansion of Balega’s parent company, Implus, and its Implus Run Specialty Group division.

“We are excited for Mary Hannah to join our team as brand manager at Balega,” said Tanya Pictor, Vice President of Marketing at Implus Specialty. “She has the experience to creatively execute campaigns, identify trends, stimulate customer interest and promote overall company growth.”

Mary Hannah brings a wealth of experience to Balega. She has been working with Implus footwear accessory brands, including Spenco and Sof Sole, as Marketing Manager since February 2016. Prior to joining Implus, Mary Hannah worked as the director of marketing and communications for Springs Creative Products Group in Rock Hill, S.C.

As brand manager for Balega, Mary Hannah will support the marketing efforts of the growing brand. She will analyze market data on a regional and national level to strengthen Implus’ retailer relationships as well as assist with Balega-sponsored events. Mary Hannah also will oversee Balega’s Impi ambassador team of more than 100 runners.

For a list of all Balega retailers, please click here.

About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.