Hydro Flask Unveils New Coffee Collection

January 25, 2018

Company reinvents product line and enters a new category

Bend, OR (January 25, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Coffee product line featuring the Wide Mouth with Flex Sip™ and 12 oz Coffee Mug.

The Flex Sip™ Coffee collection pairs Hydro Flask’s popular Flex Strap with an all-new, leak-proof lid design that twists to unlock the Smooth Flow Opening for worry-free sipping, creating the best on-the-go coffee experience. Proprietary Honeycomb Insulation™ works in tandem with Hydro Flask’s TempShield™ double wall insulation to help keep your favorite beverage hot for 12 hours or cold for up to 24. Compatible with all Wide Mouth Bottles, the Flex Sip lid features stainless steel pivots and an easy-to-carry flexible strap for comfort while on the move. The Flex Sip Coffee collection includes 12 oz, 16 oz and 20 oz sizes that match your favorite coffee shop in a modern, streamlined bottle design. Durable 18/8 professional-grade stainless steel resists condensation, prevents breakage and protects against heat and light. Each of the new Flex Sip Coffee products will be available in seven colors and will retail at manufacturer’s suggested retail prices of $29.95, $32.95 and $34.95, respectively.

Hydro Flask’s 12 oz Coffee Mug blends durable brew-and-go convenience with the slow sipping comfort of your favorite cup for the most immersive, savor-worthy coffee experience. The Coffee Mug features a scratch-resistant, soft touch exterior finish for a warm feel in your hands, while the white ceramic interior delivers pure taste with no flavor transfer or staining – making it easy to switch between morning ristretto and afternoon tea. TempShield™ technology and pro-grade stainless steel construction keeps hot beverages hot twice as long as your favorite ceramic mug. The insulated press-in lid also features a no-drip lip and Honeycomb Insulation™ for additional temperature control. Compatible with home brewing systems and coffee shop sizing, as well as the great outdoors, the new 12 oz Coffee Mug will be available in four colors: Black, Stone, Pacific and Olive. It will retail at a manufacturer’s suggested retail price of $34.95.

“We’re excited to launch our new Coffee category with the introduction of these products tailored to the everyday adventures of coffee and tea lovers,” said Hydro Flask Vice President of Product David Visnack. “Our simple yet leakproof Flex Sip lid gives hot drink fans the freedom to roam and the durability they expect from Hydro Flask, while the cozy feel and sophisticated design of our Coffee Mug lends a more immersive, intimate experience to kickstart the day.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been presented with several Red Dot, GOOD DESIGN™ and iF Design Awards. The company has grown to become the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, and Bed Head®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.

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