Velocio Apparel adds staff, taps Friederike – Ricky – Buckenlei as Head of Europe

November 30, 2020

With a focus on European growth, Velocio Apparel announced two key hires to bolster sales, brand awareness and culture. Ricky Buckenlei has taken on the newly created role, Head of Europe, overseeing all elements of the European strategy.

“Newness is good for me and so is the position as Head of Europe for Velocio,” Buckenlei described of the new role. She continued, “I know the beauty and accept the beast of starting from scratch and look forward to every step of the way.”

The position makes use of her managerial experience and past work with brands including Rapha, SRAM, Black Diamond and GORE.

Velocio was founded in 2014 with a focus on design, responsibility and culture. Though it launched with the sponsorship of the German-registered professional female racing team Velocio SRAM, Europe has not yet been deeply tapped into.

“I see a lot of potential for Velocio to grow and thrive as a brand in Europe by offering a new approach to the European cycling scene with our designed focused product centered in community, culture and diversity,” described CEO and co-founder, Brad Sheehan. “Ricky’s background makes her a perfect candidate for the effort.”

As additional European support, Line Gulliksen was named as a regional marketing coordinator. The professional cyclists and former Velocio ambassador has her focus now on retail support, event outreach, ambassador management and content from her native Norway and Scandinavian surrounds.

“Line has made a difference straightaway,” described Sheehan. “We’ve been lucky to find great staff from our own customer and ambassador base before and Line is a perfect example of that.”

To learn more about Velocio Apparel, visit: www.velocio.cc