Candide Thovex Launches CANDIDE

January 26, 2021

New Collection of Outerwear, Apparel and Accessories Captures the Energy and Style of Thovex; CANDIDE Partners with ECHOS Communications for US Media Relations

LA CLUSAZ, France –January 26, 2021 – Candide Thovex, among the most legendary freeskiers ever, has announced the launch of CANDIDE, a new technical outerwear, apparel and accessory brand built on the fundamental elements of timeless design, optimal functionality, high-level performance and sustainable quality.

Thovex is widely considered one of the best freeskiers in the history of the sport. With a lifetime of experience on the snow – and along with a passionate group of creative professionals – CANDIDE’s mission is to bring something different to the market that takes things back to the essentials. The result is a line of products with a unique fit built for Candide’s riding needs, made with timeless appeal and produced with the utmost respect for the environment.

To support the new brand’s growth, CANDIDE has partnered with ECHOS Communications for media relations.

“Candide embodies the spirit of freeride within the community, and he just keeps pushing it. We are incredibly honored to partner with Candide and the team to tell the brand story,” said Rob Reedy, Founder and CEO, ECHOS Communications. “The design philosophy is refreshing and can be seen throughout the product line, taking a top-down approach and focusing on the essentials in a collection that is rooted in durability and performance.”

“After chatting with ECHOS and with our network, we knew they were the right fit for CANDIDE,” said Edouard Dessain-Gelinet, CEO, CANDIDE. “We’re excited to be working with the ECHOS team as we continue to build the brand and expand our collection.”

Each piece in the collection was conceived, designed and assembled under the supervision of Thovex. Highlights of the collection include the C1 Jacket, the C1 Pant, the C1 Insulator Hoodie and C1 Polar. All items are made with organic and/or recycled materials, including bio-based polyester.

CANDIDE is available globally online and at the CANDIDE Store in La Clusaz, France.

 ABOUT CANDIDE:

CANDIDE is a technical outerwear, apparel, and accessory brand that redefines the rules. Brainchild of Candide Thovex – one of freeskiing’s most creative, uncompromising, and unconventional individuals – the collections are sustainably crafted by passionate professionals who bring Candide’s unique vision for timeless style, optimal function, and high-level performance to life. CANDIDE aspires to create products that empower riders, embodying feelings of exhilaration, liberty, and inspiring creativity without limitation. CANDIDE is available globally online and at the CANDIDE STORE in La Clusaz, France.

More at: https://www.candide.co

Media Contact:

Matt Bennett

ECHOS Communications

matt@echoscomm.com