Jack Wolfskin Appoints Will Lachenauer As New Sales Representative

February 18, 2021

Lachenauer, the founder of LG3 sales agency, brings years of product experience to the expanding brand.

Park City, UT (Feb 18, 2020) — Jack Wolfskin, a globally recognized performance apparel and gear manufacturer centered on sustainability, is pleased to announce a new addition to the North American sales team, Will Lachenauer.

Lachenauer, the founder of the LG3 sales agency, will be in charge of retail sales across Arizona, Nevada, and California. The new position will contribute to the brand ramping up the North American footprint.

Of Lachenauer joining the brand, Diana Seung, General Manager of Jack Wolfskin North America, stated: “We are excited to welcome such an experienced sales member as we look to expand our brand’s presence across North America. Over the past 40 years, we have become a premier brand for gear and apparel, and we are excited to share our products through partnerships with retailers.”

Lachenauer is a previous Paralympian in road cycling and brings years of product and athlete experience to the expanding sales team. Full of grit and determination, Lachenauer looks forward to bringing the same grind he used to win a Silver medal for Team USA to the expanding brand’s retail channels.

Jack Wolfskin, founded in 1981, is celebrating 40 years in global business this year and recently opened up its first North American showroom in Park City, UT. To view the complete product offering, visit: https://us.jackwolfskin.com.

For Jack Wolfskin media inquiries, please reach out to Torie Dye, torie.dye@purpleorangepr.com.

About Jack Wolfskin

Jack Wolfskin is a major producer of outdoor apparel and equipment headquartered in Idstein, Germany, with a North American office in Park City, Utah. Founded in 1981, the company has grown to become a leading outdoor brand across Europe and Asia. The company is rooted in sustainability and focused on designing ethical and eco-conscious products, as well as promoting fair and humane working conditions. In January 2019, Jack Wolfskin was acquired by Callaway Golf Company.