Honey Stinger Expands Classic Waffle Lineup with New Short Stack Flavor

February 22, 2021

Naturally maple flavored waffle serves up ‘weekend brunch on-the-go’

STEAMBOAT SPRINGS, Colo. (Feb. 22, 2021) —Honey Stinger, the honey-powered sports nutrition brand, today introduces the newest flavor to join its beloved Classic Waffle family: Short Stack™

Inspired by the warm and cozy tastes of a weekend brunch, the Short Stack Waffle brings the maple flavors of a fresh plate of homemade pancakes and syrup straight to athletes’ pockets, in a convenient, easy-to-enjoy, single serving. Short Stack provides the nutrition athletes can count on to make the most of every activity, from the ski hill to the hockey rink to the basketball court and beyond.

“While many love a relaxed weekend morning brunch, our athletes prefer action-packed days, often heading out the door before the sun comes up,” said Mike Keown, CEO of Honey Stinger. “Our new Short Stack Waffles provide a ‘go-to adventure fuel’ to help athletes maximize every workout and power through the most ambitious goals, while still enjoying familiar weekend breakfast flavors along the way.”

Like all other varieties in the Classic Waffle lineup, Honey Stinger’s Short Stack Waffle is made with non-GMO, organic ingredients and True Source Certified Honey, providing the balanced, natural energy athletes need to both prepare and perform at their best.

The new Short Stack Wafflesretail for $16.99 per box of 12 and can be purchased online at www.honeystinger.com and through select retail partners.

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About Honey Stinger

Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great tasting, convenient, honey-powered sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.