Why Fitter People Drink More Alcohol

September 4, 2021

Why Fitter People Drink More Alcohol. Regular exercisers drink more, a new study confirms, but they are less likely to be problem drinkers than less fit people. The association between exercise and drinking is perhaps due to a psychological phenomenon called “the licensing effect” – when you feel like rewarding yourself for accomplishing something “good” you accomplished by doing something “bad.” Outside