Introducing the HEX x Misshattan Camera Capsule

September 29, 2021

NYC-Inspired Collab Features Misshattan Photography and Logo on HEX DSLR Bags

LOS ANGELES, Calif. – September 29, 2021 – HEX, the award-winning fashion accessory brand, today introduces the HEX x Misshattan Camera Capsule in collaboration with NYC-based commercial and travel photographer Natalie Amrossi (AKA Misshattan), known for her ability to create sensory experiences with impressive aerial perspectives and travel photography. Born and raised in Queens, New York, Misshattan’s brand is about serving as a mantra for those who have the audacity to pursue their dreams.

“I’ve known Trent and the HEX team for several years and they were  a pleasure to work with. They are all creatives and photographers themselves, so I knew the bags would turn out great – which they did!,” said Amrossi. “I’m really proud of the collection; if it inspires just one person to pursue what they want to do and helps them get out there, it’s all worth it.”

The new Capsule includes limited edition versions of HEX’s popular DSLR Sling V2 and Back Loader DSLR Backpack. Exclusive features include custom Misshattan’s logo treatments including a polished badge, Misshattan NYC photo print lining and integrated rain covers, and customized airmesh back with embroidered logoing. Designed for trips and shoots where ease of movement is key, the HEX bags are protective, durable and customizable with EVA foam with fleece lining and removable divider inserts.

“It’s been an honor to collaborate with Natalie on this capsule, and to bring it to life in a way that captures her impressive work and focus on inspiring and lifting up a new generation of creatives,” said Trent Valladares, HEX co-founder.

The new Capsule includes:

The HEX x Misshattan Ranger DSLR Sling V2 | $99.95

With versatility of wear, this sling offers a slim form factor for easy carry, but holds all the essentials. The main compartment has adjustable EVA foam dividers, which fold flat when needed, so you can set it up for whatever gear you need.There is also a substantial front organizer pocket as well as a fleece lined phone pocket. The hideaway rain fly is printed in one of Natalie’s iconic NYC photos. Compression straps for small tripods and a surplus grade nylon strap, make this perfect for on the go shooters.

The HEX x Misshattan Back Loader DSLR Backpack | $199.95

The Back Loader DSLR Backpack is constructed with premium, water resistant materials. It features a padded and fleece-lined multi-use main compartment with configurable and removable partitions to store all of your camera gear, with three mesh and velcro pockets on the facing side for additional accessory storage.

The padded and faux-fur lined laptop slot is designed to hold a 15″ laptop, but will also fit smaller sized laptops. Our signature front iPad/tablet pocket keeps your tablet or phone easily accessible. And the hideaway rain fly is printed in one of Natalie’s iconic NYC photos.The back panel and straps are padded in EVA foam and finished in air-mesh for breathability and comfort. On the side, you will find quick-access tripod straps. Finish it all off with YKK® zipper pulls, bar-tacked critical seams for durability, premium belting straps, a chest compression strap, a handy ID card pocket, and you have one serious gear pack.

HEX recently released its complete series, Women In Focus, with each episode highlighting female creatives detailing what it took to be successful in their careers and overcoming obstacles in the often male-dominated photography industry. Misshattan is featured in Episode 1 of Women in Focus.

 ##

About Hex:
HEX draws on their decades of experience in fashion, music, and art and channels it to equip the next generation of creators. We empower everyone to explore the outer limits of their potential through thoughtfully designed products. For more information on HEX’s extensive line of products, visit their website, or follow them on Facebook, Twitter, and Instagram.

Media Contact:

Maggie Carrig
maggie@echoscomm.com
716-392-7919