Hydro Flask Launches New Insulated Totes and Lunch Tote

January 31, 2019

Company expands its soft goods offerings

Bend, OR (January 31, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of two new products designed for food & beverage transport. The 8 L Lunch Tote and large-capacity 20 L and 35 L Totes feature lightweight insulation that keeps contents hot or cold for up to 4 hours.

“We’re excited to expand our line of soft goods with the addition of our Insulated Totes and Lunch Tote,” said Hydro Flask Vice President of Product David Visnack. “We are driven to create delightfully simple solutions that bring joy to active lives. The new totes deliver the insulated performance consumers expect in a lightweight design that offers the freedom to bring hot or cold provisions along on everyday adventures.”

Hydro Flask’s new Insulated Totes are available in 20 L and 35 L sizes, while the Lunch Tote is made in a compact 8 L size. All are designed with lightweight insulation to keep contents hot or cold for up to 4 hours. A soft, collapsible exterior and folding handles that form to the body make them comfortable to carry, as well as travel and storage-friendly. The fully sealed interior is BPA-Free, with welded seams for easy cleaning and quick wipe downs. Stylish yet durable, each Hydro Flask tote is constructed with waterproof coated fabric and has welded storage pockets with water-resistant zippers to avoid spills. Each product is available in four colors: Blackberry, Mushroom, Grapefruit and Sunflower. The 8 L Lunch Tote will retail for a manufacturer’s suggested retail price of $44.95. The 20 L and 35 L Insulated Totes will retail for the manufacturer’s suggested retail prices of $64.95 and $74.95, respectively.

“Hydro Flask is known as the expert in smart, simple, yet durable insulated solutions that fit seamlessly into the daily routines of active, on-the-go consumers,” said Hydro Flask Soft Goods Category Manager Jason Valdez. “Our new Insulated Totes and Lunch Tote apply this unique approach to elevate food transport with a fun, versatile sidekick that’s made to move wherever your adventures lead, without sacrificing style or performance.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

Visit Hydro Flask at Outdoor Retailer Snow Show at booth #51087 UL.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance insulated products ranging from beverage and food flasks to the new Unbound Series® soft coolers. Inspiring an active and joyful on-the-go lifestyle, Hydro Flask innovations showcase TempShield® double-wall vacuum insulation to lock in temperature, 18/8 pro-grade stainless steel ensuring pure taste and durable, ergonomic design for the ultimate trusted sidekick. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to making tomorrow better – from using BPA-free, recyclable materials to its charitable giving program Parks For All, which supports the development, maintenance and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy, please visit www.helenoftroy.com.

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