New YETI ad blasts billionaire space race led by Elon Musk, Jeff Bezos

October 1, 2021

Go outside. That’s the message behind YETI’s new billboard sending rockets full of shade at billionaires like Elon Musk. The Austin-based company posted a bright new billboard outside its downtown Austin storefront. The message sends waves reading — “See Space. Save Billions.” The ad shows a tent along a mountainside, while under the night sky. The company told Insider it was inspired by the billionaire space race. KXAN