REI Co-op to Invest $30M in Founders of Color to Accelerate Their Outdoor Industry Businesses

October 29, 2021

REI Co-op has created an initiative aimed at helping founders of color with their outdoor-focused businesses. The retail giant has revealed Path Ahead Ventures, an effort it said will help founders of color who are starting and scaling their businesses. For this initiative, REI said it will partner with Black, Indigenous, Latinx and Asian American Pacific Islander entrepreneurs with a goal of helping then build their businesses faster. Footwear News