Tifosi Names Purple Orange Digital Communications as Public Relations Agency of Record

December 6, 2021

The leading sport sunglasses brand in running and cycling looks to expand in the active lifestyle space and elevate brand awareness

Watkinsville, GA (December 6, 2021)  /OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leader in technically advanced sport and lifestyle eyewear, is proud to announce a new partnership with Purple Orange Digital Communications to oversee all PR and affiliate media efforts on behalf of the brand.

Since 2003, Tifosi has been a staple for outdoor enthusiasts looking for top-performing optics at a value price. With the support of a dedicated customer-base, Tifosi has grown to be the #1 selling brand of eyewear in specialty cycling stores and a leading brand in run, golf, hiking and lifestyle markets. Tifosi is well regarded for its pure performance optic lines and is poised to emerge as a leader in the sport-lifestyle category.

“We’re thrilled to add Tifosi to our client family,” says Purple Orange Founder and Principal, Chris Dickey. “Tifosi makes premium sunglasses at affordable prices — that’s a winning story every time.”

Purple Orange will support Tifosi’s growth goals through thoughtful product story-telling, affiliate media management, search engine visibility, and top-of-mind brand awareness across outdoor and active lifestyle consumers.

“When selecting a PR agency,” says Tifosi Owner, Joe Earley, “it was a priority for our brand to partner with a team that shares our passion for active lifestyle, sport, and fun. Purple Orange embodies the same values as our team and customers and takes a progressive digital-first approach toward brand communication.”

For all Tifosi media inquiries, please reach out to Melissa Cusanello: melissa@purpleorangepr.com

About Tifosi Optics

Tifosi is the Italian word for super-fan. That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiasts about our product, our sport and our fun. We are moms, dads, coaches, players, volunteers, survivors, team, success, and family. We are Tifosi. https://www.tifosioptics.com/

About Purple Orange Digital Communications

Founded in 2009 in Jackson Hole, WY, Purple Orange LLC is a specialty brand communications agency, using creativity, modern mediums, and a respected authentic voice to communicate brand messaging. Our professional influences range from publishing, large and small agency work, and in-house marketing; we like to think we see the whole picture for our clients. Specializing in active lifestyle and adventure travel, our clients have spanned industry-leading performance apparel brands, food and beverage, consumer tech, and non-profit advocacy work.  https://purpleorangepr.com/