Jack Wolfskin Partners with WaterBear Network to Provide Access to Inspirational Wild Lands Preservation, Restoration, and Discovery Films

March 29, 2022

Jack Wolfskin Becomes a Founding Partner of Network Dedicated to Future of Planet

Idstein, Germany (March 29, 2022) /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, a world-leading provider of sustainably-conscious outdoor apparel, footwear and equipment, announces a partnership with WaterBear Network, a free streaming platform dedicated to the future of the planet. Jack Wolfskin joins as a founding partner of WaterBear Network with the intent to help raise global awareness of preservation, restoration, and expansion of wild lands, animals, and plants through impact-led storytelling and experiences.

Launching in spring, Jack Wolfskin will have a dedicated channel on the WaterBear Network app and platform, showcasing content around the brand’s mission of sparking more transformative moments outdoors and deepening understandings of the world and ourselves. As part of the collaboration, WaterBear will work with Jack Wolfskin to produce a series of inspiring films sharing stories about nature discovery, conservation, and rewilding, all told through the eyes of key brand ambassadors.

“WaterBear’s mission aligns with Jack Wolfskin’s sustainability commitments and focus on inspiring people to relish discovery and take responsibility for the well being of our planet, whether it’s through local adventures or trips to remote destinations,” said Mokhtar Benbouazza, Jack Wolfskin’s VP of Marketing. “The network’s free streaming platform makes world-class entertainment and impactful content available to everyone. We strongly believe that to enjoy the outdoors; we need to protect the natural world. Jack Wolfskin is embarking on a brand reset this year, and WaterBear is the perfect partner for our journey.”

WaterBear Network is a ground-breaking streaming platform showcasing award-winning documentaries and original content spanning biodiversity, community, climate action, and sustainable fashion. WaterBear members can stream free video content across devices at any time and take direct action to support NGOs around the world and shape a better future for the fragile planet.

“We could not be more excited to have such an iconic outdoor brand join us as a Founding Partner,” said Sam Sutaria, WaterBear’s VP of Strategy & Development, “The apparel industry as a whole has a lot of responsibility on its shoulders over the next decade, and we are very proud to have Jack Wolfskin by our side as we take WaterBear forward. With Jack Wolfskin’s 40 year history and some incredible plans for next year and beyond, we have some major stories to tell.”

For Jack Wolfskin media inquiries, please reach out to Brianna McReynolds, brianna@purpleorangepr.com.

About Jack Wolfskin:

JACK WOLFSKIN is one of the leading providers of premium quality outdoor apparel, footwear and equipment in Europe and the largest franchisor in the sports retail market in Germany. JACK WOLFSKIN products are currently available in more than 490 stores and over 4,000 points of sale worldwide. JACK WOLFSKIN products are renowned for their optimized functionality, high quality, and exceptional innovation. In recent years, the specialist outdoor brand has captured significant market share with numerous new products and materials. JACK WOLFSKIN is also a pioneer of the first order when it comes to sustainability. The company has been a member of the Fair Wear Foundation since 2010 and was awarded FWF Leader status every year since 2014. JACK WOLFSKIN is also a bluesign® system partner since 2011. The company is headquartered in Idstein, in the Taunus region of Germany, and currently employs over 1,440 people worldwide.

About WaterBear Network:

WaterBear is a ground-breaking streaming platform showcasing award-winning documentaries as well as original content – spanning biodiversity, community, climate action, and sustainable fashion. WaterBear members can stream video at any time, and on any device, all for free, as well as take direct instant action to support NGOs around the world and shape a better future for our fragile planet. For more information about WaterBear and to sign up, please visit: www.waterbear.com.

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