Native Eyewear Launches Summer 2019 Sunglass Collection

March 5, 2019

LA REINA™ and FOUR CORNERS™ Styles Join The Native Eyewear Lifestyle Line

BOULDER, Colo. (March 5, 2019) – Native Eyewear announced today the official launch of the final two  styles that complete its 2019 sunglass collection. LA REINA™ and FOUR CORNERS™ are now available for purchase in stores and online. The two new frames offer fresh looks on proven tech, inviting style into the outdoors without compromising performance. The Native lifestyle collection centers around the outdoor consumer—who goes from the trail to the tavern—and is designed to enhance all of life’s adventures.

“Each Native lifestyle frame meets at the intersection of style and performance,” says John Sanchez, General Manager at Native Eyewear. “Like our performance and active pieces, our lifestyle collection includes the premium lens technology and frame durability that Native is known for. FOUR CORNERS and LA REINA are an evolution in design inspired by last year’s popular styles SIXTY-SIX and EL JEFE. Both are progressive pieces that are lightweight and made for life outside. They’re versatile and look great on and off of the trail.”

New 2019 styles include:

FOUR CORNERS: This frame creates a new boundary for versatility that can take you on a trip from summit to shoreline—and everywhere between. On this frame, you’ll find CUSHINOL™ nose pads to keep it in place and bio-based plant resin frame material to keep the frame lightweight yet durable under extreme conditions. Its flat and square shape design features a brow bar making it a great counterpart to our SIXTY-SIX™ frame, but with a bit of NorCal inspiration.

Fit: Medium/Large Price $129-149.00

LA REINA: In LA REINA, Native finds its first “boldly feminine” frame. This piece is tough and inclusive, just like those who will wear her. LA REINA (which means “the Queen”), was designed with CUSHINOL™ rubber on both the temple and nose bridge, and is lightweight (less than 1 gram) to ensure that the piece performs during outdoor activity. Its “style without compromise” attitude nicely complements companion piece EL JEFE (“the Boss”), which was introduced in 2018. The frame breaks the rules and inspires a new story that invites style to the outdoors.

Fit: Medium Price: $109-129.00

Native Eyewear’s 2019 sunglass line consisting of five frames is now completely launched. Three other styles that round out the line include:

GRIZ™: The grizzly is one of North America’s largest and most iconic species, which is why it serves as the inspiration behind the GRIZ. This XL frame is the largest in the Native product line and the first active piece designed with side venting. Like its namesake, you might find this frame trailblazing in the Beartooth Mountains or patiently waiting along the river for its next lucky catch.

Fit: Large/ Extra-Large Price: $109-129.00

RAGHORN™: Made for the sportsman who needs frames built tough, like them. This active frame embodies confidence and invites you to continually learn and explore. With maximum coverage, the RAGHORN has you covered during long days in the woods or on the water. Featuring cam-action hinges and venting, this frame is great for fishing, hunting, camping and hiking.

Fit: Large Price: $109-129.00

VIGOR™ ADVANCED FIT (AF): When you lead with vigor, there’s always room to advance. Featuring side vents, adjustable nose pads, adjustable temple boots and interchangeable lenses, the VIGOR AF is a performance piece made for the outdoor athlete that goes the extra distance. The adjustability of the VIGOR AF gives you a more custom and comfortable fit. Along with upgraded lens technology and temple boots over its legacy model, this frame will lead the Native performance line.

Fit: Medium/Large Price: $119-139.00

Lenses to be Stoked About

Native uses the world’s best impact-resistant, premium polarized lenses with 99% polarization efficiency. The Native lens reveals details that hide beneath the surface, and creates a color-rich experience that is more descriptive than the naked eye. The sun’s light waves are reflected off every surface creating intense glare and Native lenses are injected with a durable polarization film that acts as a filter for your eyes. In addition, Native also uses a proprietary hard coating for abrasion resistance, oleo- and hydro-phobic coatings, protects from potentially harmful blue light* and has 100% UV protection.

*Harmful HEV blue light refers to the 415-455 nanometer range of the visible light spectrum. The percentage represents the approximate amount of blue light blocked in this range.

Lightweight Bio-Based Frames

Nature demonstrates near-infinite solutions to problem solving. We strive to create eyewear that is part of the landscape, not just passing through it. Our bio-based resin frames are durable, lightweight, strong and withstand the harshest conditions – all while reducing our carbon footprint. The bio-resin originates as the castor bean, which is widely grown all over the world. With a high strength-to-weight ratio, our frames are made of some of the lightest and strongest materials available. Additionally, the patented rubber grip CUSHINOL™ keeps sunglasses in place during athletic activity.

Recycled Packaging

Like the Native bio-based frame resin, Native uses packaging that has been responsibly created. The packing materials use materials like recycled shopping bags, plastic bottles, and recyclable cardboard.

Premier Lifetime Limited Warranty

All Native Eyewear sunglasses, ski goggles and lens replacement kits are covered by a lifetime limited warranty against defects in materials or workmanship. If it is determined that your product has a manufacturer’s defect within the first year of original purchase, we will replace or repair that product. In the event that Native Sunglasses fall to the rigors of life that are not covered by our lifetime limited warranty, our repair program steps in to replace damaged frames and lenses.* Dog chews, shark attacks, wipeouts, you name it. Send them to us and for a repair fee, plus any applicable taxes, we will repair or replace them. We believe in making something worth keeping and we are willing to back it up in the field. *Proof of purchased required. Lost and stolen items are not covered. See terms and conditions at www.nativeeyewear.com

About Native Eyewear

Founded in 1998, Native makes eyewear that keeps its fit, stays in place and out-performs in its category. Using the world’s best impact-resistant lenses and tough, lightweight, bio-based frames, we aim to take vision deeper. Native produces premium polarized sunglasses and high-performance snow goggles. Learn more about Native Eyewear at nativeyewear.com. Follow Native Eyewear on Facebook, Twitter, and Instagram.

Media Contacts:

Kate Lessman, Think Big Media PR, kate@thinkbigmediapr.com, 303-325-3036

Alexandra Chiafery, Think Big Media PR, alexandra@thinkbigmediapr.com, 585.329.9670