Bajío Sunglasses Launches 2022 Product Line

May 13, 2022

Leaders in Performance Eyewear Introduce Five New Bio-Based Frames With Thirteen Blue Light-Filtering Lens Options

New Smyrna Beach, FL (May 13th, 2022) /OUTDOOR SPORTSWIRE/ – Bajío, maker of blue-light filtering, sustainable performance sunglasses built to save the world’s saltwater flats and estuaries, has released its new 2022 frames. Sunglasses are the heart of Bajío, providing customers with lightweight, bio-based nylon frames featuring proprietary LAPIS™ lens technology. These new fashionable, fishable, 6-base unisex frames are packed with performance features including interior sun ledges designed to block peripheral light, ergo-textured no-slip rubber nose pads and temples to stay in place, and multi-barrel and internal flex hinges–all available in various temple and frame sizes to fit every face shape comfortably.

Bajío’s new line includes five frame styles made from plants, so not only are they gentle on the planet, but they’re also stronger and lighter than plastic frames. Lightweight frames equate to all-day comfort – whether you’re out fishing or at the fiesta. For a fully-customizable eyewear experience, the new line also features thirteen lens options: seven lens colors made from lightweight polycarbonate and six made from glass. Both offer durable anti-scratch properties and oleophobic coatings making sunscreen and water easy to remove. Frames with glass lenses retail for $249, while frames with polycarbonate lenses retail for $199. Prescription lenses are also available.

Customers are able to choose from seven custom-developed lens colors, each designed for specific light conditions and environments—featuring exceptional clarity, the latest in lens technology, and providing a visual experience that is second to none.

“We’re really stoked about the new frames our design crew has created this year! We think of these styles as sort of ‘reverse mullet’ – party in the front and business in the back,” said Al Perkinson, Founder of Bajio. “They have a moderate wrap, which allows us to give them more style in the front while also having built-in sun protection in the back. We’re calling this new feature our Sun Ledge. Our younger, more fashion-forward anglers will enjoy that they not only look cool, but they also have the performance elements needed for handling long days on the water.”

Carbon neutral from inception, Bajío’s sunglasses are made with sustainability at the forefront and complement banner days on the flats and beyond. For more information on all Bajio lens options, click here.

CABALLO

Transition effortlessly from the flats to the fiesta in the Caballo. Though they appear as the life of the party, their outstanding optics and technical details are up for the challenge of ticking off the feistiest fish. Crafted with durable bio-based nylon made to stand up to years of heavy use, this extra-large frame uses pliable and grippy contact points on the nose and temples to keep the glasses comfortably in place.

CHELEM

Named for the striking white sand flat in Chetumal Bay where you can spot big permit heading straight for you (just before they snub you and turn the other way), Chelem looks good and fishes even better with hidden protection from the interior sunledge. This fashionable, fishable, medium-sized frame suits a variety of face types—guys and gals alike. Made from bio-based nylon with an exceptional strength-to-weight ratio, Chelem sits lightly while soft and grippy concealed contact points on the nose and temples keep the glasses secure.

COMETA
Inspired by a comet-shaped lagoon full of tailing baby tarpon in Tabasco, Mexico, these shades offer cosmic good looks with the technical prowess to back them up on long days out on the water. With razor-sharp optics, a wider, glare-blocking frame, and hidden sun protection from the interior sunledge, Cometa is more than meets the eye. As a sustainable company, carbon-neutral from day one, Bajío produces some of the world’s best fishing sunglasses while making minimal impact on the planet. That’s why the medium-sized Cometa frame is engineered using sturdy-yet-light bio-based nylon.

PAILA

A prized stop on our Odyssey expedition along the Yucatan Trail, Paila is named for the land of the super slam—where skilled anglers catch snook, tarpon, bonefish, and permit—all in one day. A hidden gem of a place and a rarity in the world of fishing sunglasses, Paila looks the part of après fishing at the cantina but is built tough and technical for big days reeling in records. Designed around Bajío’s color-enhancing, high definition, polarized lenses featuring blue-light-blocking LAPIS™ technology—measurably reducing eye fatigue and strain—this sturdy, bio-based nylon frame also helps diminish glare and protect eyes with an interior sun shield. All these elements come together for the super slam of shades to offer style, durability, protection, comfort, and ultra-clear, fish-spotting vision.

PARAISO

The word for paradise in Spanish, Paraiso, was inspired by the anglers’ paradise of Ascension Bay, Mexico—where you fish for permit on the flat all day then kick back on the panga at sunset with a cocktail to witness tailing bonefish and flamingos flying in for the night. Land the big ones and look as great as you feel at day’s end in Paraiso. A thoroughly modern look with an old-school accent, these hip shades combine styling cues from a classic pair of specs with crystal-clear, optimized optics and sun protection from the interior sun shield.

Made with tough, bio-based nylon, this modern oversized frame protects eyes with complete coverage and vented side shields, reducing glare off the water and overall light intrusion without fogging up.

Bajío is sold at Bajíosunglasses.com and in independent retailers around the US. For more information on Bajío or to inquire about becoming a retail partner, visit Bajíosunglasses.com.

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About Bajío:

Spanish for “the shallows,” Bajío strives to improve the quality of life for the world’s saltwater flats, the eco-systems they support, and the communities that depend on them. Bajío glasses are made with sustainability at the forefront, using plant-based materials in their frames, and high-quality glass lenses built to filter out the bad and enhance the good. Follow along at Bajíosunglasses.com and on Facebook, Instagram, and Youtube at @Bajíosunglasses for the latest news and updates on their quests to save the ocean, one flat at a time.

Contact: Andrew Piasecki

Obviouslee Marketing

904.325.0643

bajio@obviouslee.com