Rab Unveils ‘Nutrition Label’ for Sustainability: Material Facts

November 15, 2022

Think of virgin fabrics and PFCs as added sugars and trans fats — that’s the tack British outerwear brand Rab will take with a new approach to some of its product labeling.

Launching today, “Material Facts” mimics the nutrition information that has become ubiquitous in the last few decades. With it, Rab hopes consumers find its sustainability messaging “open, honest, and easy to understand.” Gear Junkie