MTNTOUGH Inc. Set to Host 2023 TOUGHFEST Event

May 25, 2023

Fitness Brand Welcomes Community to Experience its New R&D Lab

Bozeman, MT (May, 2023)/OUTDOOR SPORTSWIRE/ – MTNTOUGH Inc., a leader in physical fitness, mental toughness, and nutritional training, is proud to announce its second-annual TOUGHFEST, a community event for MTNTOUGH’ers to gather, share knowledge, and inspire each other at its newly completed Bozeman-based fitness lab.

Set for Thursday, June 22^nd, MTNTOUGH’s TOUGHFEST is free and open to the public, providing the opportunity for participants to utilize MTNTOUGH’s premier gym, enjoy local-Montana food and beverages, and give back to the Bozeman community. Throughout the day, the team will be hosting a heavy pack endurance challenge—hauling 110 gallons of water 4,000 vertical feet over four miles to the peak of Baldy Mountain.

Concurrently, MTNTOUGH will be hosting the MTNOPS Conquer Hunger Event—preparing “Kid’s Pack” meals for the Gallatin Valley Food Bank—supporting local, underprivileged children dealing with food insecurity. The team has a goal of recruiting 250+ volunteers to pack 8,000 meals in just two hours.

In addition, TOUGHFEST will feature a unique group workout in the gym, as well as on-site food trucks, barbeque food from Andy Moeckel, local beverages, and a variety of short films, including Remi Warren’s latest film premiere about perseverance in the mountains and overcoming obstacles.

“We’re excited to open our doors for MTNTOUGH’ers to see and experience our new facilities,” said Dustin Diefenderfer, Founder and Trainer at MTNTOUGH Fitness Lab. “Our team takes pride in creating best-in-class content day-in and day-out for MTNTOUGH users to implement in their daily routines. We look forward to hosting an in-person event to get to spend time with the MTNTOUGH community and provide a look behind the curtain of our new R&D lab.”

Earlier this year, MTNTOUGH completed construction on its new 8,700 square-foot fitness lab and research and development facility. The robust space guides MTNTOUGH’s unique content for fitness, mental strength, and nutritional programming. The MTNTOUGH Lab is highlighted by a fully equipped cardio and strength training equipment room for in-person training, a cutting-edge studio to produce high-resolution videography and photography, a professional podcast recording studio, and complete men’s and women’s locker room facilities. Additionally, the space provides a MTNTOUGH retail showroom, and increased office space to accommodate the brand’s rapidly growing team.

The 2023 TOUGHFEST event is free and open to kids and adults of all ages. Partner brands, industry professionals, and MTNTOUGH’ers from across the nation will be in attendance. MTNTOUGH is encouraging participants of the 2023 TOUGHFEST event to RSVP for the event here. Participants planning to attend the Total Archery Challenge in Big Sky, MT (June 23-25) are welcome to stay overnight at the MTNTOUGH lab, for free, prior to the event.

For more information, please visit mtntough.com/pages/toughfest.

About: Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH+ app is available on any smart device in the ioS app store, Google Play, and can be found on streaming platforms such as AppleTV, Xbox, Roku, Amazon Fire TV, Samsung, AndroidTV, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.

Media Inquiries, please contact:

Bird Dog Public Relations

Thacher Stone

thacher@birddogpr.co