Jack Wolfskin Continues Strategic North American Expansion under New Senior Leadership

June 14, 2023

The brand welcomes a new Director of Sales & Marketing and has appointed a new sales team member to expand wholesale distribution across the Upper Midwest and Great Lakes regions.

Park City, UT (June 14th, 2023) /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, a leading outdoor apparel and equipment brand, is pleased to announce recent leadership and sales team changes to further strengthen its position in the North American market.

Elliott Nolan has been appointed the Senior Director of Sales & Marketing for the North American Market – Omnichannel. Nolan’s robust experience in both sales and marketing at renowned companies such as Ruffwear, Amer Sports, Klean Kanteen, The North Face, and Patagonia has prepared him for the expanded leadership responsibilities within the organization, which includes driving sales and marketing strategies in North America across all distribution channels.

Regarding his appointment, Elliott Nolan stated, “I am honored and excited for the opportunity to play a larger leadership role for Jack Wolfskin North America. Within this new capacity, I will focus on creating a complementary and sustainable ecosystem for all channels to succeed as we grow well into the future. I’ll also partner with the team to develop new brand capabilities, elevate the experience and grow reach, as well as get more involved in the industry to promote advocacy and create positive change.”

Additionally, Jack Wolfskin is thrilled to welcome Tim Olson to its sales team. Olson will assume the role of Sales Representative for the Great Lakes / Upper Midwest region, covering states including North Dakota, South Dakota, Minnesota, Iowa, Illinois, Indiana, Ohio, Michigan, and Wisconsin. Tim brings a deep understanding of the outdoor industry, having previously worked in retail and as an independent sales representative for multiple snow, skate, and water action sports brands.

Expressing his enthusiasm for joining Jack Wolfskin, Tim Olson said, “I’ve been impressed with the range and overall quality of the product that Jack Wolfskin is producing, covering such a broad spectrum of activities with amazing attention to detail. To see Jack Wolfskin’s dedication to environmental and social responsibility initiatives is inspiring. Along with those commitments, it is exciting that the company can efficiently produce highly refined and technical gear. I’ve lived and worked in the Great Lakes area for many years, and I’m eager to contribute to bringing outdoor and action sports brands to this region once again.”

These leadership and sales team changes demonstrate Jack Wolfskin’s commitment to driving growth and delivering exceptional products and experiences to its customers. With Elliott Nolan leading the sales and marketing efforts in North America and Tim Olson joining the team to strengthen the presence in the Great Lakes region, Jack Wolfskin is poised for continued growth in specialty and outdoor retail markets.

About Jack Wolfskin

Jack Wolfskin is one of the leading providers of premium quality outdoor apparel, footwear, and equipment in Europe and the largest franchisor in the sports retail market in Germany. Jack Wolfskin products are currently available in more than 490 Jack Wolfskin stores and at over 4,000 points of sale worldwide. Jack Wolfskin products are renowned for their optimized functionality, high quality, and exceptional innovation. In recent years the specialist outdoor brand has captured a large market share with numerous new products and materials. Jack Wolfskin is also a pioneer of the first order when it comes to sustainability. The company has been a member of the Fair Wear Foundation since 2010 and was awarded with FWF Leader status seven times. Jack Wolfskin is also a bluesign® system partner since 2011. The company is headquartered in Idstein, Germany, and currently employs over 1,440 people worldwide.