Reebok and Vibram Launch The Nano X3 Adventure Training Shoe
July 14, 2023
Featuring a new Vibram Ecostep Recycle Evo outsole for added traction and durability
/OUTDOOR SPORTSWIRE/ – Today, Reebok launches the latest installment of its Nano Adventure series, the Nano X3 Adventure training shoe. Combining the latest performance footwear innovations of the new Nano X3, Reebok’s award-winning training shoe, with added durability and protection, the Nano X3 Adventure takes versatile training support beyond the four walls of a gym to tackle all the unexpected elements of the outdoors.
New this season, the Nano X3 Adventure features a Vibram ECOSTEP RECYCLE EVO outsole – an innovative combination of sustainability and performance which offers superior traction, durability and performance while being made with a minimum of 30% recycled rubber. Plus, with added water resistance and durability in the upper, the Nano X3 Adventure offers go-to outdoor training support for workouts in any terrain.
“Our goal remains the same: provide fitness enthusiasts with the best training shoe for any and all demands,” says Tal Short, Product Director at Reebok. “The Nano X3 Adventure allows athletes to take their workout outside with confidence, whether it be gravel, sticks, mud or rain, you can tackle it all.”
Key Reebok Nano X3 Adventure details include:
- Vibram ECOSTEP RECYCLE EVO Outsole: made with a minimum of 30% recycled rubber, this outsole offers added traction while retaining Vibram’s legendary durability.
- Water Resistant Vamp Mesh and Forefoot Overlays: keeps foot dry and offers added durability against outdoor elements.
- Lift and Run (L.A.R) Chassis System: Nano X3’s new pivotal midsole technology built for stability when lifting and added cushioning for running and jumping.
- 3D Molded Tongue and Collar: delivers an immediate first feel comfort that lasts all-day.
“By adding the Vibram ECOSTEP RECYCLE EVO outsole, The Reebok Nano X3 Adventure will provide consumers with confidence in every step of their workout,” adds Fabrizio Gamberini, Global Chief Brand Officer and President, Vibram Corporation. He continues, “we are thrilled that Reebok has yet again, selected Vibram for their footwear, and especially for the much-revered Reebok Nano Adventure collection.”
Featured within the campaign creative, and the ultimate apparel to tackle your outdoor workouts in, includes Reebok’s key performance apparel offerings: the women’s Lux High-Waisted Colorblock Tights and Lux Racer Padded Colorblock Bra and men’s No Matter the Test GFX Tee and Strength 3.0 Shorts.
As of today, July 14th, the all-new Reebok Nano X3 Adventure will be available for $150 USD on Reebok.com and select retailers worldwide. The model will be offered in three men’s and three women’s launch colorways, with additional pack drops throughout the season. Product availability and launch timing to vary per market.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
ABOUT REEBOK DESIGN GROUP:
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com.
ABOUT VIBRAM:
Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopaedics and correction. For more than 80 years the yellow octagon that symbolises Vibram has been synonymous worldwide with quality, performance, safety and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometres to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil and Italy. For more information, visit www.vibram.com.