Elan Sports USA Welcomes CK Sales Group as New Sales Representation for New England Territory; Celebrates Peter Kidd’s 40 Year Legacy

July 26, 2023

Starting August 1, CK Sales Group will take the helm in New England Territory for Elan Skis

Lebanon, N.H. (July 26, 2023)/OUTDOOR SPORTSWIRE/ – Elan Sports USA, an independent subsidiary of Elan d.o.o., the only global ski manufacturer handcrafting skis 100% in the Slovenian Alps for 78 years, announces the hire of CK Sales Group, comprised of Chad Waters, Rob DiMuccio and recently hired Mike Martini as the new sales reps for New England following the retirement of Peter Kidd who worked intimately with the brand over the past four decades.

“It is with much honor to facilitate a warm handoff between the old and new eras here in New England,” said Elan Sports USA’s VP of Sales & Marketing, Rob McCutcheon. “Peter Kidd has taken Elan from a nearly unknown brand in the U.S. over 40 years ago, to a currently thriving business with a strong network of dealers. We are grateful for his efforts and success as we usher in a new era with CK Sales Group who are poised with experience and enthusiasm to take everything to the next level.”

Kidd’s prolific career was set against the backdrop of some monumental decades at Elan where he was able to position the brand as a leader in technology, innovation, and performance through key product launches like the Comprex Ski, MBX with cap ski technology, the SCX shape ski revolution and most currently the Ripstick and Wingman collections; all while strategically building and growing rental and demo business. In spirit of the brand’s inclusive “Always Good Times” ethos, he worked closely with ski areas to build programs to utilize the technology found in Elan skis as key learning tools to get new skiers to carve turns quicker and easier, and thus progress with the sport.

As of August 1, the CK Sales Group will take the helm bringing decades of hardgoods business experience and dealer relationships coupled with a fresh perspective and energy focused on continuing to grow the heritage brand throughout New England. Martini joins them from Nordica USA, as the brand’s former national sales manager.

“There is so much buzz in New England about Elan and we see a huge opportunity for growth with the brand’s immense versatility from kids’ skis to high end adult skis,” says Waters. “We are thrilled to welcome Mike to the team as we embark on this new partnership with the team at Elan USA whose positive mindset and philosophy motivates us to accomplish great things together.”

For more information visit: https://elanskis.com.

About Elan

Elan is a dedicated ski manufacturer in the Slovenian Alps with over 78 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains. Earning praise year after year in test results and design awards, the innovative product manufactured is a reflection of the brand’s heritage and dedication to not just building skis but building BETTER skis to produce lifetime experiences in the mountains. For more information, please visit: https://www.elanskis.com/en/