Free Fly Partners with Purple Orange Brand Communications for Public Relations & Affiliate Marketing

August 16, 2023

Charleston, SC (August 16, 2023)/OUTDOOR SPORTSWIRE/ – Free Fly, a leading fishing, outdoor, and lifestyle apparel brand from Charleston, South Carolina, is pleased to announce its partnership with Purple Orange Brand Communications. The collaboration will leverage Purple Orange’s experience in active lifestyle markets and strategic full-funnel PR approach to build brand awareness, increase media visibility, and support growth goals.

With its unique blend of comfort, style, and sustainability, Free Fly has developed a passionate and loyal following among fishing and outdoor pursuit communities. The brand’s commitment to using environmentally friendly materials and manufacturing processes has set it apart as a leader in buttery-soft performance apparel. As Free Fly continues to grow in the outdoor apparel market, the brand is also looking to expand into new categories and deepen customer connections.

Scott Smith, Head of Brand Marketing at Free Fly, shared his excitement in the new partnership, saying, “At Free Fly, we believe in the power of innovation and authenticity. We chose Purple Orange PR because they share our passion for the outdoors and have a deep understanding of our industry. We are confident that their strategic guidance and media relations expertise will help us reach new audiences and further establish Free Fly as a trusted and beloved brand.”

“Our team was thrilled to have the opportunity to work directly with a brand they already live in and swear by,” said Chris Dickey, President and Founder of Purple Orange. “We’re excited to work alongside Free Fly to develop deeper brand affinity with new and existing customers through our full-funnel PR and affiliate marketing framework.”

For more information regarding Free Fly Apparel, please direct inquiries to Torie Dye at Torie.Dye@purpleorangepr.com.

About Free Fly

Founded in 2011, Free Fly was born on the water and built for adventure. As a family-owned business based out of Charleston, South Carolina, Free Fly delivers buttery soft performance apparel crafted with natural fibers and sustainably sourced materials. They keep their styles simple, and that’s why they stand out, offering distraction-free comfort when you’re out there doing what you love. From guide-tested hoodies and gear to everyday sun protection, Free Fly delivers next-level comfort for all adventurers. Shop Free Fly at any of 800 retail locations nationwide or online at: freeflyapparel.com

About Purple Orange

Founded in 2009 in Jackson Hole, WY, Purple Orange produces high-quality digitally integrated brand communications mixed with creativity, modern mediums, and a respected voice. We connect marketing silos to achieve superior results by blending traditional public relations with SEO, influencer, affiliate, and experiential marketing. Above all else, we strive to create, execute and measure thoughtful communication campaigns that meaningfully connect brands with their audiences. Visit us at PurpleOrange.agency