Wild Rye Expands Lifestyle Collection With New Fleece Kit for Fall 2023

September 26, 2023

“Sweater Weather” takes on new meaning with fresh prints and patterns for active women+

Sun Valley, ID (Sept. 26, 2023)/OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover and Jogger, the ultimate comfort-forward lifestyle kit. The collection also features a rollout of new prints inspired by past years fan-favorite patterns for the best-selling Freel and Freda mountain bike shorts, Freyah Bike Pant, and merino baselayers.

“While we’ve really extended our lifestyle collection over the past few seasons, we’ve been missing a luxe kit especially designed for lounging by the fire or tossing on after a day of playing hard in the snow and the Danner Hi-Pile Fleece is just that,” said Cassie Abel, Wild Rye CEO and Founder. “We’re excited to continue expanding upon our product offerings and growing this category alongside our heritage technical performance pieces.”

The Danner Hi-Pile Fleece Pullover has a 100-percent high-pile fleece exterior and soft jersey interior making it stylish enough to wear to the brewery, but cozy enough to sleep in while winter camping or overnights at a yurt. Pair it with the fleece joggers for the ultimate work-from-home power suit—made of the same materials and featuring a drawstring for easy waist adjustment and cuff adjustment with a small, flat cord lock cinch. MSRP: $139 (pullover) and $119 (jogger).

New for fall, Wild Rye’s flagship mountain bike shorts and pants, the Freel, Freda and Freyah, the entire baselayer collection, the Evie Raglan, Hailey Half-Zip, Jane Legging and Olivia Onesie, and select accessories, all received thoughtful color and pattern refreshes, hand-drawn by Wild Rye’s in-house female designer, living on durable, planet-friendly textiles.

“Originally launched in 2018, the Llama Short is one our all-time favorite prints and we’re stoked to be bringing a new iteration of it back this year with the elevated performance of the updated Freel short,” said Kelsey Van Patten, Product Designer at Wild Rye. “The new ‘Queen of the Jungle’ print, which pays homage to the female-dominant jungle animals in the kingdom, is featured on our new base layers and is hopefully a conversation starter for all our baddies out there.”

The fall collection is now available for purchase on the Wild Rye website.

Wild Rye’s fall collection can also be found at select retail locations as well as nationwide retailers like REI, Title Nine, Evo and at wild-rye.com.

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Press Contact: Stef Walters | stef@outsidepr.com | 970-409-0026

About Wild Rye

Founded in August 2016, Wild Rye™ brings beautiful and technical mountain apparel to all who identify as women, and aims to inspire confidence and get more women outside. Wild Rye apparel never compromises on fit, performance, and contemporary style and is committed to creating a welcoming and inclusive access point to the outdoors, cycling and snowsports, by building confidence and community, protecting the places we play. Wild Rye is proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and Wood River Trails Coalition Business, and a SheJumps partner. Wild Rye is a shape inclusive brand that celebrates all women and is continually working to improve both brand and product experience for consumers. Wild Rye products are designed and tested in its Sun Valley, Idaho mountain home and are available in specialty retailers across the country and REI, Title Nine and more. Learn more at wild-rye.com. @wild_rye