Mammut North America Bolsters Sales Team, Adds Four New Regions and Welcomes New Sales Director

October 5, 2023

Leading mountain safety brand invests in expansive regional representa

Williston, VT (Oct. 5, 2023) /OUTDOOR SPORTSWIRE/ – Mammut, premiere mountain safety and outdoor brand is pleased to welcome Vanessa Block as the new Sales Director, bringing her decades of experience in sales strategy and management to lead Mammut’s aggressive next phase of growth. Mammut simultaneously announces the addition of four new sales rep groups, elevating the brand to now comprehensively cover all territories in North America.

“We have doubled business since 2018 and have set an ambitious but highly achievable goal to continue increasing Mammut’s growth by 100-percent over the next three years,” said Mammut North American GM, Kris Kuster. “Part of this culture of action is to fulfill all territories and further develop the sales, operations, finance, and marketing programs. With Vanessa’s expertise in sales, she is primed to launch us into this exciting next phase of business and by bringing on these additional regional sales partners, Mammut’s presence nationwide will be a strong force to be reckoned with.”

Prior to joining Mammut, Block served as the Apparel Manager and National Sales Lead at Black Diamond Equipment, where she directed sales strategy and management of key wholesale partners. Her deep passion for business growth and development paired with her tenured experience in the outdoor industry make her the perfect candidate for leading Mammut’s sales teams to success.

“I could not be more excited to join this powerhouse Swiss brand that is building incredible momentum and brand insistence in the US market,” said Vanessa Block, Mammut Sales Director. “I have always been so impressed with the caliber of product, the intensity and dedication of the teams, and the motivation of the new and existing rep force here in the North American market. It is an honor to join such a purpose-driven and grounded team, helping to elevate this brand to its next goals and beyond.”

Mammut safety products are relied upon by outdoor enthusiasts, athletes of all levels, safety professionals and experts across the globe, and the market is growing. Continuing its targeted growth trajectory necessitated additional regional partnerships, allowing for complete sales territory representation.

These new partnerships include: Alpin Sales Inc. covering the Rocky Mountain regions, Palisades Trading covering the Midwest, Three Saints Outdoors covering the Southwest and Pacific Northwest regions, and The Lupine Group covering the Southeast as well as Texas, Arkansas, Louisiana and Oklahoma.

“Mammut has a long standing history as a top mountain safety brand rooted in authenticity and quality, values that are a great reflection of who we are as an agency,” said Megan Fogg, Alpin Sales “With Mammut’s best-in-class avalanche safety gear, world-renowned climbing equipment and the finest quality mountaineering and ski apparel, we are looking forward to representing this brand in the Rockies. Mammut has massive opportunities for growth in the North American market and we couldn’t be more excited to be partnering together to bring the brand to its next level.”

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For more information on Mammut, visit https://www.mammut.com/us/en

Mammut contact: Maddie Petry | Maddie.Petry@mammut.com | 612-655-9849

Media inquiries: Mammut@OutsidePR.com

About Mammut

Founded in 1862 in Seon, Switzerland, Mammut North America is dedicated to providing premium climbing, hiking, snow, and avalanche safety products for every outdoor explorer to confidently go. Mammut as a brand is founded upon innovation and excellence, with the belief that safety and revolutionary utility helps propel us into a new age of exploration. In North America, we take the learnings from our centuries-long past to generate new opportunities that create a safe, accessible, inclusive and sustainable outdoor experience for everyone. With 33 full time employees and headquarters in both Vermont and Colorado, our vision for the future is for both newcomers and seasoned experts to experience safe, enjoyable outdoor pursuits.