Outdoor Market Alliance Hosting Two Market Weeks for Specialty Retailers

November 8, 2023

Denver’s Outdoor Industry Hub Hosts, Expands Third Annual Fall Market Weeks

LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its third fall market week series this month, from November 13-17 and November 27-December 2nd.

Based on year-over-year success, the OMA is now welcoming Rockies regional retail buyers to its Denver headquarters over the course of two weeks, where attendees can preview new products, merchandise their shop assortments, and place purchase orders all from one convenient and central location. In what has quickly become a year-round destination for outdoor specialty retailers in the Rockies, the OMA offers retail buyers a space to visit and do business with nearly 200 brands, nearly any day of the year.

OMA partner Elastic will be offering lunch to attending retailers, in addition to education for those interested in implementing their next-generation B2B tools for streamlined efficiencies in purchasing and merchandising.

“Our market weeks are now proven to be both efficient and preferred by many of our Rockies-based retail buyers, so much so that we’ve extended them seasonally into two-week events each summer and fall,” said Steve Copeland, president and founding board member of OMA. “It has been amazing to see our original vision continue to grow into a vibrant epicenter for outdoor business, now welcoming both buyers and media twice each year.”

“OMA’s market weeks continue to build year over year and always prove successful,” said Holly Yeary of Ascension Sales group, with showrooms at the OMA.  “In addition to some larger retailers coming in early, our market weeks are fully booked, as retailers know they can schedule at their convenience and stay as long as they need in order to get business done. Even in a season where we may be seeing fewer new product launches as brands wade through inventory excess, OMA market weeks are another continual and efficient touchpoint throughout the year for connecting brands and buyers.”

“Our vision in creating the OMA was in finding new ways of doing business,” added Copeland. “Extending our market weeks, our partnership with Elastic Suite, and our growing media shows are all amazing examples of seeing that vision actualized. Our retail buyers love the convenience of market weeks that fit their schedule and convenience, so extending these weeks has been really well received, while buyers also know we’re here year round.”

The OMA will also host its fourth Denver Media Show on February 21st and 22nd, where a growing number of editors and journalists are able to preview new products and discover new stories from outdoor and active lifestyle brands, all onsite at OMA’s Denver hub.

The Outdoor Market Alliance is located at 11111 West 6th Avenue in Lakewood, Colorado.  For more information and to view brands in residence, visit www.outdoormarketalliance.org.

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org