Hydro Flask Launches New Trail Series™ Premium Lightweight Performance Bottles

June 18, 2019

Company offers lightest weight vacuum insulated bottle on the market

Bend, OR (June 18, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its Lightweight and Ultralight Trail Series™ hydration products. Engineered for long-range performance when hiking or backpacking, the collection features the 21 oz Ultralight Titanium Standard Mouth bottle, the lightest weight vacuum insulated bottle currently on the market. Weighing 35 percent less than Hydro Flask’s 21 oz Standard Mouth bottle, the titanium bottle shaves the weight without compromising the durability. Additionally, the 24 and 32 oz Lightweight Wide Mouth bottles are 25 percent lighter than the equivalent sized Hydro Flasks. All products within the Trail Series feature Hydro Flask’s TempShield™ double wall vacuum insulation to keep cold drinks cold for up to 24 hours, and hot drinks piping hot for up to 6.

“We know a lighter load means more time on the trail and less strain on your body and gear,” said Hydro Flask Vice President of Product David Visnack. “Our engineers and designers have radically reduced construction weight without compromising the performance expected from Hydro Flask. We’re excited to introduce adventurers to the new Trail Series and hope that these lightweight bottles will help them move faster, go longer and better enjoy their outdoor pursuits.”

As the lightest vacuum insulated bottle available, the 21 oz Trail Series Ultralight Titanium Standard Mouth bottle is 35 percent lighter in design and built durable in its titanium construction for the most rugged adventures. Hydro Flask’s unique TempShield™ double wall insulation keep beverages ice cold for 24 hours, or piping hot for up to 6, delivering pure taste refreshment to fuel overnight hikes and backcountry treks. The premium titanium Flex Cap features a leakproof design and flexible perforated strap with titanium pivots to minimize extra weight, while the bottle’s modern silhouette includes a rounded bottom and premium titanium finish. The 21 oz Trail Series Ultralight Titanium Standard Mouth bottle will be available for a manufacturer’s suggested retail price of $100.

The 24 oz and 32 oz Trail Series Lightweight Wide Mouth bottles are 25 percent lighter than their inline counterparts, delivering all-day refreshment for the trail without the weight. TempShield™ double wall insulation and 18/8 pro-grade stainless steel keep drinks ice cold for 24 hours, or piping hot for up to 6, while also protecting contents against flavor transfer, breakage and the effects of heat and light. Each bottle’s innovative construction features tapered walls that are thinner up top to save weight, while thicker on the bottom for increased durability. Paired with a wide mouth design for faster fill, the leakproof Flex Cap is equipped with flexible perforated strap and aluminum pivots for an even lighter carry, as well as built-in Honeycomb Insulation for additional temperature control. The 24 oz and 32 oz

Trail Series Lightweight Wide Mouth bottles will be available in three earth tone finishes, inspired by natural formations found on the trail: Obsidian, Clay and Slate. They will retail at manufacturer’s suggested retail prices of $44.95 and $49.95, respectively.

“Hydro Flask’s Trail Series offer the ultimate freedom and performance to roam, delivering cold refreshment for longer treks without the weight,” said Hydro Flask Director of Marketing Yiorgos Makris. “Alongside the new Titanium bottle debut, our simple yet innovative designs redefine the hiking and backpacking experience with lightweight hydration when every ounce counts.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

Visit Hydro Flask at Outdoor Retailer Summer Market at booth #51095 UL.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance insulated products from beverage and food flasks to the new Unbound Series® soft coolers. Believing that every adventure starts with two simple words: Let’s Go!, Hydro Flask creates products that facilitate an active and joyful lifestyle. Hydro Flask’s innovations showcase TempShield® double-wall vacuum insulation to lock in temperature, 18/8 pro-grade stainless steel to ensure pure taste and durable, ergonomic design for comfort and durability. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to making tomorrow better – from using BPA-free, recyclable materials to its charitable giving program Parks For All, which supports the development, maintenance and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy, please visit www.helenoftroy.com.

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