Kari Traa Announces Sponsorship of 50th Annual Slumberland American Birkebeiner

January 30, 2024

Kari Traa sponsors North America’s largest and most prestigious cross-country ski marathon

Hayward, Wis. – January 30, 2024 /OUTDOOR SPORTSWIRE/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, proudly announces its sponsorship of the historic 50th Annual Slumberland American Birkebeiner known as “The Birkie”. The Birkie is North America’s largest and most esteemed cross-country ski marathon where skiers traverse the renowned Birkie trail. The event will take place in Hayward, Wisconsin, February 21-25, 2024.

“We are beyond excited to sponsor this year’s Birkie, and you won’t miss our squad on the course as we’ll be sporting ski suits featuring Kari Traa’s iconic ‘Rose’ print,” said Taylor Murphy, Head of North America Marketing at Kari Traa. “As a brand committed to empowering women in all of their pursuits, we are excited to share our passion for performance-driven activewear with the participants and spectators of this iconic ski marathon.”

Birkie week unfolds over an action-packed five days filled with skiing, food and nonstop fun. Kari Traa will host a dedicated booth, showcasing the latest in women’s cold-weather active apparel. Attendees can explore the brand’s stylish merino wool base layer, and experience firsthand the quality and style that define Kari Traa. As part of the Worldloppet circuit, the American Birkebeiner draws participants from 49 states, the District of Columbia, and 20 countries, anticipating 40,000 skiers and spectators this year.

For more information on the event, visit birkie.com. To learn more about Kari Traa the brand and its apparel built For Her, By Her, visit KariTraa.com.

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ABOUT KARI TRAA

Made For Her, By Her, Kari Traa is a Norwegian brand that’s become one of the fastest growing women’s sportswear brands worldwide. Created by and named after Olympic gold medalist Kari Traa, the brand is run by 22 women who truly care about creating comfortable, functional and great-looking athletic wear, tailor made for women’s needs. For more information on the Kari Traa brand, visit karitraa.com.

ABOUT SLUMBERLAND AMERICAN BIRKEBEINER

Originating in 1973 with a mere 35 skiers, the American Birkebeiner has evolved into North America’s largest cross-country ski marathon. The Birkie trail spans 50 kilometers from Cable to Hayward, Wisconsin, for skate skiers and 53 kilometers for classic skiers. The Birkie hosts year-round events inspiring a healthy, active lifestyle for adventurers of all ages and abilities. For more information visit birkie.com.

MEDIA CONTACT:

Abby Railton

Big Fish Collective

abby@bfcollective.co