melin Announces Official Headwear Partnership with Aspen Skiing Company

March 11, 2024

March 11, 2024 (San Clemente, CA) /OUTDOOR SPORTSWIRE/ – melin, makers of the world’s most premium headwear formalize partnership with Aspen Skiing Company, one of the world’s most premium ski resort destinations as the official headwear partner. This exciting collaboration brings together two industry leaders committed to excellence in performance and style, offering enthusiasts a seamless blend of luxury and adventure. With a passion for pushing boundaries and redefining standards, melin has consistently set itself apart in the industry, delivering headwear that exceeds expectations. melin is proud to align with Aspen Skiing Company, known for its world-class skiing experiences and commitment to innovation.

“Our team has spent so much time and passion on delivering a more premium experience in headwear and we feel so strongly that Aspen Skiing Company has done the same in their entire resort experience,” said Brian McDonell, Co-Founder and President of melin. “It’s truly a dream come true to have this extreme privilege to align our premium brands in a genuine effort to elevate the consumer experience in arguably the most iconic, premium cold weather resort destination in the world.”

Teaming up with Aspen Skiing Company, operators of Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass, provides access to proven, world-class testing grounds that will allow melin to push the limits for product development to elevate the headwear and further compliment the first-class experience that Aspen Skiing Company provides as a premium resort destination. melin’s new partnership will include a thorough selection of the highest quality headwear built on their design principles of utilizing the world’s most premium materials, while infusing problem-solving details and innovative technical solutions. Aspen Skiing Company will feature melin’s well-known HYDRO Collection, cold-weather THERMAL Collection, and their top-tier CRAFT Collection.

“We’re excited to partner with melin across our resort and our industry-leading event lineup,” says John Rigney, ASC’s SVP of Revenue. “This is going to be super popular with our staff, volunteers and competitors.”

The partnership between melin and Aspen Skiing Company brings together two industry leaders dedicated to delivering exceptional experiences and pushing the boundaries of performance and style. Stay tuned for more updates and exciting announcements from melin and Aspen Skiing Company. In addition to onsite activations, surprises, and delights, melin fans will be able to shop the official melin x Aspen Skiing Company collection at each of Aspen’s premier destination retail stores.

“Aspen is a renowned mountain playground – a global center of sport and lifestyle that sets the standard for quality, luxury and performance,” melin Chairman and Managing Partner, Jim Harris said. “These are the same values that define the melin brand and inspire its product.”

The addition of Aspen Skiing Company comes at an exciting time for melin’s growing list of partnerships, including being the official headwear of both Mammoth and June Mountains.

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About melin:

melin is a premium headwear brand dedicated to crafting the world’s highest quality headwear. With a focus on materials, details, craftsmanship, and innovation, melin set itself apart by delivering headwear that outperforms and redefines standards. For every adventure, melin is committed to elevating the headwear experience and providing enthusiasts with the perfect blend of performance and style.

About Aspen Skiing Company

With roots dating back to 1946 and a division of Aspen One, Aspen Skiing Company owns and operates four mountains—Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk—creating premium, sustainable, and transformative experiences in recreation, culture, and nature. In addition, the company runs the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets. Aspen Snowmass encompasses 5,680 acres of skiable terrain across four mountains, more than 40 ski lifts and more than 410 trails. Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality and ASPENX and leverages its influence across all of its business units to advance climate action, community engagement and racial justice. For more information, visit www.aspensnowmass.com or follow @aspensnowmass on Twitter, Instagram or Facebook.

Photography by Steven Lippman

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