Dirt Road Holdings Acquires Justin Cook Management

March 18, 2024

/OUTDOOR SPORTSWIRE/ – Nashville, TN – Dirt Road Holdings, a leading investment firm with a focus on the entertainment and media sectors, is pleased to announce the acquisition of Justin Cook Management, a prominent talent management company known for its innovative approach and successful track record in the outdoor and adjacent lifestyle industry.

This strategic acquisition is a testament to Dirt Road Holdings’ commitment to expanding its footprint in the action and entertainment industry and enhancing its portfolio of services. Justin Cook Management brings a wealth of experience and a strong network of artists and influencers, further solidifying Dirt Road Holdings’ position as a key player in the industry.

“We are thrilled to welcome Justin Cook Management to the Dirt Road Holdings family,” said Zack Gleeson, Chairman of Dirt Road Holdings. “This acquisition aligns perfectly with our vision of fostering talent and driving growth in the entertainment sector. We are confident that together, we will achieve new heights and continue to make a significant impact across multiple industries.”

Justin Cook Management, known for its hands-on approach and dedication to its talent, has been instrumental in supporting the success of numerous outdoor, motorsports and comedy influencers. The company’s expertise in artist development, marketing, and strategic planning has made it a go-to management firm for emerging and established talent alike.

“I am excited about this new chapter with Dirt Road Holdings,” said Justin Cook, Founder of Justin Cook Management. “Joining forces with a company that shares our passion for the outdoors, motorsports, music and a good time lifestyle, as well as commitment to overall talent success, is a fantastic opportunity. I look forward to leveraging our combined strengths to create even more opportunities for our clients and contribute to the vibrant media landscape.”

The acquisition is expected to be completed by the end of the second quarter of 2024, subject to customary closing conditions. Further details of the transaction were not disclosed.

About Dirt Road Holdings:

Dirt Road Holdings is a premier investment firm specializing in the entertainment and media sectors. With a focus on innovation and growth, the company invests in and partners with leading organizations to drive success and create value in the industry.

About Justin Cook Management:

Justin Cook Management is a renowned talent management company dedicated to nurturing talent and advancing careers in the outdoor, motorsports, comedy and good time lifestyle industries. With a focus on personalized management and strategic planning, the company has been instrumental in the success of numerous talents and influencers.