Hydration For Every Athlete, Every Day: Skratch Labs Launches New Everyday Drink Mix

March 26, 2024

Skratch Labs releases Everyday Drink Mix, its first unsweetened electrolyte drink mix for more hydration support

March 26, 2024 – Boulder, CO /OUTDOOR SPORTSWIRE/ – Skratch Labs, an innovator in performance nutrition, launches its first unsweetened, sugar-free, and low-calorie Hydration Everyday Drink Mix, formulated with electrolytes and a squeeze of real fruit. The all-new mix supports athletes with a product they can consume during a broad range of activities, from intense training sessions to shorter workouts, travel and more, and can be combined with other Skratch Labs drink mixes for those needing to customize their electrolyte profile based on activity or personal sweat profile.

After years of developing sports hydration mixes catering to a variety of workouts, sweat profiles, or other hydration preferences, Skratch Labs’ founder, exercise physiologist, coach, and chef, Dr. Allen Lim, found two critical hydration needs for athletes to be:

• the ability to customize electrolyte intake or combine additional electrolytes with other Skratch Labs products to attain the sodium and carbohydrate levels for their individual performance needs
• the need for an unsweetened hydration option for those who demand electrolytes but don’t need additional caloric energy or want non-nutritive sweeteners.

Skratch Labs’ Hydration Everyday Drink Mix attains these goals by maintaining an optimal electrolyte profile mix that includes 400 mg of sodium, 100 mg of potassium, 50 mg of calcium, 50 mg of magnesium, and 1-2 g of carbohydrates per serving with low osmolality to prevent disruption to the gastrointestinal (GI) tract. Gluten-free, dairy-free, nut-free, vegan, kosher, and genetically modified organisms-free (GMO-free), each serving of the mix is only ten calories with no sugar, artificial flavorings, dyes, or alternative sweeteners like stevia, monk fruit, sucralose, or allulose.

“Everyday Drink Mix gives athletes what they’ve always wanted,” says Dr. Lim. “It’s something they can use when sweating and thirsty but don’t need any additional energy, to a really simple way to customize the sodium levels in our Sport or High Carb Drink Mixes when they are in need of fuel along with electrolytes. Everyday Drink Mix now gives us a simple product ecosystem to meet the needs of every athlete, every day.”

Launching in time for summer training season, the Hydration Everyday Drink Mix will come in two refreshing flavors: lemon + lime and tangerine + orange, with other seasonal flavors being developed. The new drink mix is available in single-serve, 15 single-serving packs, or 30-serving resealable bags and prices range from $1.65-$27.95. The new mix may be purchased directly at skratchlabs.com, at select retailers, Amazon, The Feed, and at the Skratch Labs Cafe in Boulder, CO.

For more information on Skratch Labs, the Skratch Cafe, and the latest product releases and innovations, please contact Mindy Smith at mindy@darbycommunications.com.

About Skratch Labs:

Born in Boulder, CO, Skratch Labs is a performance nutrition innovator that helps athletes be better. Founded by two cycling pros who spent years on the Pro Cycling Tour watching teammates consume bad-tasting sports nutrition products that caused digestion issues, they created a “secret drink mix” composed of real sugar, salt, and fruit powder mixed in a 5-gallon paint bucket for their team. More than a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems without causing new ones, using real food ingredients. You can learn more at Skratch Labs, follow on social, join Skratch Labs’ Strava Club, enroll in the affiliate program, or visit the Cafe and Flagship Store.