The Conservation Alliance holds exclusive auction for FUJIFILM X100VI Limited Edition mirrorless digital camera

April 10, 2024

Fujifilm, Peak Design and Flickr join forces to protect wild places and outdoor spaces throughout North America

April 10, 2024 /OUTDOOR SPORTSWIRE/ – Today, The Conservation Alliance (TCA) announced that it will auction a FUJIFILM X100VI Limited Edition mirrorless digital camera, donated by FUJIFILM North America Corporation, Electronic Imaging Division. Auction proceeds will support TCA’s ongoing work to protect and expand North America’s wild and outdoor spaces. The online auction will take place from April 10-24, 2024, and will also include camera accessories and a backpack from Peak Designs, and 30-year Pro accounts to Flickr and SmugMug.

“We could not be more grateful to Fujifilm for their generous contribution to help us raise funds at this critically important time for conservation,” said Shoren Brown, Vice President of Public Affairs at The Conservation Alliance. “We are incredibly proud to have Fujifilm as a member. Our new partnership helps protect the outdoor spaces that many outdoor photographers count on.”

“Fujifilm cameras and lenses enable creatives to tell their stories through still and moving imagery,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “In addition to the tools used to create imagery, a critical part of the creative process is choosing a setting that lends both credibility and beauty to the story being shared. We are proud to support The Conservation Alliance as members, and also through the donation of our X100VI Limited Edition for their auction, to help raise funds to protect these important outdoor spaces throughout North America.”

In honor of Fujifilm’s founding in 1934, only 1,934 units of the highly sought after X100VI Limited Edition are being distributed worldwide, and only a small number of those will be distributed in the United States. X100VI fuses advanced digital imaging technology with a classic, dial-based design. Portable and lightweight, this camera is ready for creative adventures, delivering 40.2MP images, video up to 6.2K/30P, 20 Film Simulation modes (including the new REALA ACE), up to 6 stops of in-body image stabilization (IBIS), and AI-assisted autofocus for subject detection. X100VI Limited Edition is packaged in a special box that includes a strap, soft release button, and history cards. The camera body is engraved with the corporate brand logo from Fujifilm’s founding, along with a unique serial number.

To round out the package, the auction winner will also receive a Carbon Fiber Travel Tripod, Everyday Backpack 30L, Capture Clip, and Slide Lite from Peak Design; and a 30-year Pro account with Flickr and SmugMug, all of which are TCA members.

The auction will take place April 10-24, 2024. Participants can bid online by visiting the auction website. The proceeds will be utilized by TCA to advance the organization’s goal to protect and expand public lands in North America through policy and grantmaking.

To learn more about The Conservation Alliance, visit www.conservationalliance.com. To learn more about Fujifilm, visit fujifilm-x.com. Learn more about Peak Design at www.peakdesign.com, Flickr at flickr.com, and SmugMug at smugmug.com.

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31,900,000 in grants and helped protect over 82 million acres and 4,570 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves.

conservationalliance.com

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX® line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Communication Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm’s technologies.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver “Value from Innovation” in our products and services in the business segments of healthcare, materials, business innovation, and imaging. Our relentless pursuit of innovation is focused on providing social value and enhancing the lives of people worldwide. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information about Fujifilm’s Sustainable Value Plan 2030, click here. For the year ended March 31, 2023, the company had global revenues of approximately 2.9 trillion yen (21 billion USD at an exchange rate of 134 yen/dollar). For more information, please visit: www.fujifilmholdings.com.