Overland Expo West in Flagstaff, World’s Premier Overland Consumer Festival, Sells Out Booth Space Five Years in a Row Reflecting Continuing Surge in Outdoor Adventure

May 15, 2024

Expecting Record Attendance May 17-19, Event Features Newest Off-Road Autos and Motorcycles, Next Gen Accessories and Latest Energy, Sustainable and Cooking Technologies

FLAGSTAFF (May 15, 2024)/OUTDOOR SPORTSWIRE/ – Overland Expo, the premier overlanding event series in the world, today announced Overland Expo West, the first of four 2024 U.S. events, has sold out exhibit space for the fifth year in a row reflecting the steady increase in off-road exploration. Expecting record attendance at Fort Tuthill County Park May 17-19, the expo showcases the newest off-road autos and motorcycles and next gen accessories. In addition, the latest energy, sustainable and camp cooking technologies will be on display appealing to both seasoned outdoor adventurers and consumers trying overlanding for the first time. Over 400 exhibitors from 10 countries will display their latest offerings including Dometic Outdoor, Firestone, GMC, Honda, Mercedes Benz, Toyota, among others.

Overland Expo West hosts more than 300 session-hours of programs, 175+ different classes, demonstrations, and activities taught by 100+ instructors and presenters from around the world. A popular attraction is the custom-built off-road course, and new this year, INEOS Automotive will offer test drives of the INEOS Grenadier, an off-road utility vehicle.

A highlight of the show every year is The Ultimate Build for vehicles and motorcycles when Overland Expo outfits the latest and greatest adventure gear creating a vision of the “ultimate” overland vehicle. This year, 2023 GMC Canyon AT4X was selected for the Ultimate Vehicle Build, while the 2024 Ural Gear Up Standard was chosen for the 2024 Ultimate Overland Motorcycle Build.

“Overland Expo has become the world’s gathering place for brands and consumers to come together to celebrate the enthusiasm for backcountry adventure,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “Brands debut their latest and greatest products, while friends who come every year create memories while learning new skills. In addition, those new to the overland world can learn first-hand about best practices from a welcoming community.”

Key trends this year include sustainability technologies enhancing the overall experience while minimizing the impact on the planet as well as consumer friendly gear and accessories for those new to overlanding:

Solar and Remote Powered:

• The Koru Overland solar powered blanket and water filtration system.
• The Jackery SolarSaga 100 Prime, a versatile and reliable solar panel that can be used on different areas of a vehicle to power up gear.
• REDARC advanced solutions ensure that fridges remain cold, lights stay on, and batteries are fully charged.

Road Gourmet:

• JoGo Coffee and Tea Straw, a portable and convenient way to enjoy French press style coffee with the ease of instant coffee.
• Nomad Kitchen Co., the ultimate pull-out kitchen for camping, overlanding, road trips, tailgating, festivals, or the trailhead.
• ReadyWise Outdoor Pro Meal Pasta ala Vodka.

Family Friendly and First Time Participants:

• The Field Van Summit S4 has a huge floor plan accommodating the entire family comfortably and is flexible enough to store equipment.
• Rhino Rack will show their roof top tents, perfect for taking naps and staying cool with its vented design.
• Encore RV’s off ROG Adventure Trailers are homes away from home with all the necessities and then some including a slide out kitchen, overhead storage and a portable water heater.

“Overlanding has been seeing a steady rise in participation since Covid, as this outdoor activity enables consumers to unplug and explore on their own terms,” continued Kirchner. In 2023, there was a 20% increase in overlanding activities compared to the 2022 year. By 2027, the off-road vehicle market share is anticipated to achieve a value of $21.06 billion at a CAGR of more than 6%.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com