Schaefer Outfitter Selects Backbone as Public Relations Partner

June 17, 2024

AUSTIN, TX (June, 2024) /OUTDOOR SPORTSWIRE/ – Schaefer Outfitter, the iconic maker of high-quality western gear and apparel today announced the appointment of leading active lifestyle marketing agency Backbone for PR services.

“We’re thrilled to join forces with Backbone, a team that understands and embodies the Western lifestyle, authenticity, and heritage,” said Jason Smith, President of Schaefer Outfitter. “Their deep knowledge of our industry and their premium client portfolio are a great fit for our PR and marketing needs.”

Born in the shadow of Wyoming’s Tetons, Cub Schaefer established Schaefer Outfitter in 1982 as a functional western apparel brand tailored to the needs of men and women on the range. Infused with the Spirit of the West, Schaefer Outfitter’s timeless designs are built to last and withstand the rigors of a long day’s work. Each piece of Schaefer Outfitter gear is a testament to the brand’s unwavering commitment to authenticity and quality, ensuring that their garments become trusted companions that endure.

“At Backbone, we’re passionate about working with brands that share our commitment to authenticity and heritage,” said Ian Anderson, VP of PR at Backbone. “Schaefer Outfitter’s dedication to crafting timeless, high-quality gear for those who live a purposeful life on the land is truly inspiring. This partnership represents a powerful opportunity to elevate the already incredible Schaefer Outfitter brand to new heights.”

For media inquiries, affiliate marketing opportunities and product sample requests, contact Andrew Gerrie at andrew.gerrie@backbone.media.

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About Schaefer Outfitter: For over 40 years, Schaefer Outfitter has offered quality western and outdoor wear at a fair price. “America’s Finest Ranchwear” is available at retailers around the world, from our flagship store in the Fort Worth Stockyards, and directly from our website. For more information, visit https://schaeferoutfitter.com or call 800-426-2074