Rumpl Names Purple Orange as Agency of Record

June 24, 2024

Purple Orange Brand Communications partners with Rumpl for Public Relations & Affiliate Marketing

Portland, Oregon /OUTDOOR SPORTSWIRE/ – Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, is thrilled to announce its partnership with Purple Orange Digital Communications to manage PR efforts and affiliate marketing on behalf of the brand.

Rumpl was born in 2014 on a surf and ski tour in California when founder Wylie Robinson found himself in subzero temperatures with a car that wouldn’t start. While wrapped in his sleeping bag, Robinson realized the opportunity for a new outdoor product category—and the Original Puffy Blanket was born. Over the last 10 years, Rumpl has committed to offering comfortable, sustainably made products from manufacturing and production to supply chain and distribution.

“We are excited about the possibilities that our collaboration with Purple Orange presents,” said Wylie Robinson, Founder and CEO of Rumpl. “The agency’s reputation for delivering strategic guidance and high-quality media relations will help us reach new audiences and further establish Rumpl as the leader in comfortable and eco-friendly outdoor products.”

“Rumpl has developed an iconic, category-creating brand with broad appeal,” said Chris Dickey, Purple Orange Digital Communications President and Founder. “We’re thrilled to partner with them on both PR and Affiliate Marketing; our teams will be looking to build full-funnel affiliate campaigns that work synergistically with our earned media strategy.”

Purple Orange Digital Communications will work with Rumpl to drive awareness in the endemic outdoor and mainstream lifestyle markets, supporting growth goals with a full-funnel approach combining PR and affiliate marketing. This partnership also signifies a shared commitment to innovation, creativity and excellence in the outdoor industry. As both companies continue to push boundaries and redefine industry standards, consumers can expect in the coming months exciting developments and engaging experiences in the consumer packaged goods space.

For more information regarding Rumpl or Purple Orange, please contact Scout Petersen, scout@purpleorangepr.com.

About Rumpl

Born of van life and enjoyed by adventure seekers everywhere, Rumpl exists to enrich the outdoor experience through versatile, high-performance comforts. Rumpl is the inventor of The Original Puffy Blanket and the originator of the technical blanket category. The brand’s products enhance places and pursuits, from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, comfortable and prepared for whatever unfolds. Learn more at www.rumpl.com.

About Purple Orange Digital Communications

Founded in 2009 in Jackson Hole, WY, Purple Orange produces high-quality digitally integrated brand communications mixed with creativity, modern mediums, and a respected voice. We connect marketing silos to achieve superior results by blending traditional public relations with SEO, influencer, affiliate and experiential marketing. Our professional influences range from publishing, large and small agency work and former in-house marketing; we like to think we see the whole picture for our clients. Above all else, we strive to create, execute and measure thoughtful communication campaigns that meaningfully connect brands with their audiences. Learn more at PurpleOrange.agency.