PEARL iZUMi Announces Daran Godfrey’s promotion to Vice President/General Manager of PEARL iZUMi

July 15, 2024

Broomfield, Colorado (July 15, 2024) /OUTDOOR SPORTSWIRE/ – PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, is pleased to announce the promotion of sales and brand leader Daran Godfrey to Vice President/General Manager, effective immediately.

Daran has served as Pearl iZUMi’s Director of US Sales underneath the United Sports Brands umbrella for the past two years. Overall, Daran brings two decades worth of sales and brand management experience in the cycling space to his new role. He previously held leadership positions at brands like Fox, O’NEAL, ONE Industries, and Oakley, among others.

As VP/GM, Daran will lead a wide variety of teams at Pearl iZUMi, including sales, marketing, D2C, and the design, development, and management of product. The aim is to streamline the operations of these departments under one voice.

“By folding these functions under a single leader, we should enhance the coordination and effectiveness of our go-to-market efforts for this specialty business,” said Candi Whitsel, Senior Vice President, Marketing, at United Sports Brands. “We are excited to support Daran in this new role.”

Contact:

Purple Orange Brand Communications, sarah.dziadzio@purpleorangepr.com

About PEARL iZUMi

PEARL iZUMi was founded on two things: the love of cycling and more importantly, love for future generations. The brand originated more than 60 years ago in Japan, when the founder created a special jersey out of technical fabric for his son, an aspiring bike racer. Since then, the company has been progressing the design and manufacture of performance apparel and footwear for cyclists of all levels. PEARL iZUMi believes that how we live today shapes how future generations ride, and is committed to using its business practices, products and community advocacy to create a positive impact through cycling. PEARL iZUMi’s world headquarters are located in Broomfield, CO, where it embraces strong influence from the Colorado Front Range. For more information, visit https://www.pearlizumi.com/

Media Contact

Sarah Dziadzio

Purple Orange Communications

sarah.dziadzio@purpleorangepr.com

413.454.1503