Overland Expo Pacific Northwest, Premier Overlanding Consumer Event, Attracts Over 16,000 Attendees Tapping into Surging Adventure Travel Trend

July 16, 2024

Next Gen Gear and Technology Bring Comforts of Home to the Outdoors; Women Driving Category Growth

REDMOND, Ore. (July 16, 2024)/OUTDOOR SPORTSWIRE/ – Overland Expo Pacific Northwest, the second in the series of premier U.S. consumer events, continued its momentum with the recent Overland Expo Pacific Northwest, attracting over 16,000 attendees from 45 states and 10 countries. Four hundred exhibitors participated including: Goose Gear, premium vehicle-based storage solutions since 1952, GRID RACK™, known for unique locking grid system for trucks, INEOS Grenadier, a new overland-specific vehicle making its debut from the U.K.; and Rhino-Rack, hailing from Australia, specializing in durable roof racks, bike carriers, kayak carriers, and cargo boxes. The show reflected the steady growth in participation of adventure travel putting emerging trends front and center including: tech-focused and feature-reach vehicles and motorcycles; accessories bringing the comforts of home to camping on the go; forward-thinking designs for sleeping; and cooking solutions for discerning chefs.

“We are truly an international stage ushering in new brands, providing compelling, inclusive experiences for those new to the overlanding experience while enabling overlanding devotees to share best practices and spend time with friends and family,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “Overland Expo not only is a distinct event fostering a passionate community, this event provides an escape from today’s busy, chaotic headlines. It truly is a venue where guests can let their hair down, enjoy the beautiful surroundings, go for a test drive or camp to their heart’s content. We extend our heartfelt thanks to all attendees, exhibitors, sponsors, educators and partners for making this event a tremendous success.”

Statistics from Overland Expo Pacific Northwest 2024 included:

• 16,000 attendees from 45 states, visitors from Canada, Panama, Japan, Great Britain, Australia, Belgium, Argentina, Guam, Austria, and South Africa.
• An impressive exhibitor presence including Bushwakka (Australia’s largest range of freestanding awnings), GOSO Cookware, Four Wheel Campers, Maxxis (high quality tires), Shelby (performance vehicles and related products) and Toyota.
• Over 300 classes, seminars, demos, activities, slideshows, and films; totaling 300 session hours of instruction
• Nearly 100 presenters, trainers, and VIPs and 50 journalists

Highlights included:

• Debut of “Women Who Wander” Fireside Chats Validating Surge in Female Participation: Over 70+ attendees including Patty Upton, Connie Redman, Azure Oneil, Cara McClellan and other legends shared stories and experiences amplifying the fact that females are one of the fastest growing participation categories in the overlanding community.
• Overland Expo Film Festival Showcasing Newly Announced Northern California Backcountry Discovery Route: Sponsored by GOAT BOXCO, known for premium packaging solutions, this event showcased inspiring films with the feature film taking viewers along as the Backcountry Discovery Route team explored the newly announced Northern California Backcountry Discovery Route.
• Overland Expo Foundation Raffle Generating $16,000: The Overland Expo Foundation charity raffle raised over $16,000 supporting scholarships for overlanders and organizations dedicated to maintaining access to public land and promoting responsible outdoor exploration.

Overland Expo Pacific Northwest cemented its leadership as a venue for where trends are born. This year, key trends included:

• Overlanding Cooking Becomes State of the Art: Cooking and food preparation bring families and friends together, showcasing one of the best benefits of overlanding. Brands are responding with advanced technology and sustainability features. GOSO Cookware debuted its made-in-USA carbon steel cookware with natural non-stick seasoning.
• Do-It-All Vehicle Designs and Innovations Are Happening at Warp Speed: Goose Gear debuted its new plate system and camp kitchen kit for the INEOS Grenadier, transforming this popular platform into a complete backcountry living space. Rhino-Rack displayed a 2024 Toyota Land Cruiser outfitted with a rack, tent, and awning, along with gear from other Overland Expo exhibitors.
• Options for Comfortable Sleeping Have Never Been Better: Sleeping comfort doesn’t need to be sacrificed with brands introducing a wide range of best in class sleeping technologies. Pacific Adventure Work debuted hideaway cots available in three widths and adjustable height and length. Their products accommodate nearly every vehicle, even with backseats that don’t fold flat.

“We’ve been attending all of the Overland Expo events since 2015 and it’s the foundation to our business,” said Brian Fulton, CEO of Goose Gear. “This is the overland show for us period, there’s nothing else like it and that’s why we keep coming back.”

The Overland Expo series continues next month with the Overland Expo Mountain West event, August 23-25, at the Ranch in Loveland, Colorado. For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

Media Contact:

Marni Illman, CGPR
marni@cgprpublicrelations.com

978-844-3513