IPA Connect branches out into Fitness & Yoga

August 1, 2024

Hood River, OR/OUTDOOR SPORTSWIRE/ – IPA Connect, the leading outdoor recreation industry pro management company, has branched out to create a new fitness and yoga brand pro collective. Fitness industry professionals from personal trainers to instructors for yoga, spin, barre, Pilates, and CrossFit to gym and studio owners are eligible to join. Brands stepping into this space along with IPA include some of IPA’s current outdoor brands such as The North Face, Osprey, Craft, and Hydro Flask, and brands joining this new push include Brute Force Training, Ice Shaker, Alyth, Glyder, Wrightsock, and Handful, to name a few.

To oversee this new division, IPA Connect has brought on Leah Marshall, an E-RYT 500 yoga instructor, ACE certified personal trainer, health coach, and small business owner. She holds a master’s degree from NYU and has experience working in many education and health-based businesses over the past 20 years.

IPA Connect’s founder and CEO Andy Marker is excited and optimistic about this new endeavor and says, “this is basically an untapped market at this point and provides a lot of opportunity for growth . . . this is definitely a segment of professionals that should be rewarded with pro deals for the work they do as influencers for regular consumers.”

For more information or to apply for this free program:

• Visit https://ipacollective.com/fitness
• Email Leah Marshall at leah_marshall@ipa-connect.com

About IPA Connect: IPA Connect helps companies turn industry pros and athletes into brand advocates that help drive their full price consumer sales. IPA Connect is the architect and manager of IPA Collective, connecting pros directly with the best brands in the business and connecting brands to the people that will best utilize and support their products. IPA also operates two other divisions, IPA Corporate and the Forest & Field Collective.

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