Montane Unveils Advanced Waterproof Technology for AW24.

August 7, 2024

ASHINGTON, England (August 7^th, 2024) /OUTDOOR SPORTSWIRE/ – British performance clothing and equipment brand, Montane, has announced the launch of PETRICHOR TECHNOLOGY™, a 100% waterproof 3-layer fabric that sets the standard for PFAS-free protection for high-output activities outside: ‘Ultimate breathability, guaranteed shelter’.

Developed by the textile experts at Montane, using advanced construction techniques, PETRICHOR TECHNOLOGY™ will be introduced as part of the AW24 collection in their Cetus Lite and Torren jackets, optimised for moving fast and light in the mountains.

The new technology provides breathable performance with its 3-layer construction; a windproof, non-porous hydrophilic membrane that transports water vapour and moisture away from the body, a 100% recycled Nylon 21D Ripstop face fabric, and a durable Tricot lining. The result is a fabric that manages the microclimate of the wearer to work harder in extreme conditions while delivering unrestricted freedom of movement.

Every aspect of PETRICHOR’S lightweight construction has been considered to reduce its environmental impact with the design team selecting recycled materials, a PFAS-free membrane, and PFC-free DWR. Montane’s new Cetus Lite and Torren jackets, which use PETRICHOR, embody the Timeless Design principles of Montane with an aesthetic that will stand the test of time.

Montane’s Marketing Director, Matthew Hickman, commented: “Our inspiration for this new technology is rooted in the outdoor spaces where we test our products as well as the commitment that we have to reduce our environmental impact. We are inherently connected to life outside and this has even filtered through to the choice of the name ‘Petrichor’ which references the evocative smell that rises from the ground after the first drops of rain fall. At a time of change in the industry, there is a need for a PFAS-free, breathable, lightweight, waterproof fabric. PETRICHOR TECHNOLOGY™ answers this need.”

PETRICHOR TECHNOLOGY™ will be available to consumers as part of the new collection. The Cetus Lite Jacket will be available for purchase from 6^th August 2024 at montane.com and at selected retailers, with the Torren Jacket following later in August 2024.

More information on Petrichor is available here.

Imagery and video content is available here: https://www.dropbox.com/scl/fo/y21q464esq05ttzjo8bkd/APa8iV6dPz6PGQPNoJiZn2g?rlkey=z4ohkqx1eqep1l0ypop9qp4k9&st=98sibewo&dl=0

Media Contact

Charlotte Eldredge

charlotte@dennyink.com

(540) 454-7601

About Montane

Pushing the limits of endurance, efficiency, and exploration for 30 years, the British outdoor performance specialist, Montane, engineers timeless, lightweight, breathable clothing and equipment that doesn’t compromise on protection. From robust waterproof jackets to category leading warm down jackets, technical fleeces, and durable legwear – Montane’s layering systems are designed to shelter you in the toughest conditions. They’re built for more.

Montane has been engineered with the idea that adventures evolve in the outdoors, and with that, the brand understands the importance of constructing items that are designed to be adaptable both physically, aesthetically, and responsibly. In 2023, Montane developed its ‘Further. Forever: Our Responsibility’ platform to support increased transparency, continue to lower its environmental impact, and help customers to make responsible, educated choices when purchasing outdoor clothing & equipment.

For more information visit: https://montane.com/us