The North Face, Timberland Revenues Still on the Decline

August 7, 2024

Revenues at The North Face and Timberland declined again in the first quarter of fiscal year 2025 as parent company VF Corp. cut costs, divested its Supreme brand, and hired new leadership to help turn the ship around.

The North Face’s revenue declined by 2% year over year to $524.2 million in the quarter ending June 29. Timberland’s fell by 9% to $229.4 million. Vans’ revenue was down by 21% (see our report at sister site Shop Eat Surf here).

Total revenue at parent company VF Corp. declined by 9% to $1.9 billion in the quarter compared to the same quarter last year. VF Corp.’s net loss ballooned to $258 million in the quarter, up from $57 million in the same quarter in 2023. The Daily Outdoor Retailer