Peak Design Redefines Adventure Carry with New Outdoor Line
September 3, 2024
Innovations in comfort and access highlight modular outdoor bags built for any adventure
San Francisco, CA (September 3, 2024) /OUTDOOR SPORTSWIRE/ – Peak Design, the global leader in carry solutions and crowdfunding, proudly announces its most anticipated soft-goods product launch to date: The Peak Design Outdoor Line. Representing the pinnacle of Peak Design’s soft-goods innovation, the Outdoor Line offers customizable modular organization, superior comfort for every body type, and effortless access to gear for outdoor enthusiasts and adventure photographers alike.
Peak Design has straddled the outdoor and photography industries for over a decade. Having experienced repeated shortcomings with other outdoor bags on the market, Peak developed the Outdoor Line to address issues like poor fit, overly-bulky harness systems, limited access, and over-engineered ‘technically baroque’ designs.
The line consists of 2 backpacks, 2 slings, and an ecosystem of Packing Tools for clothes, gear, and photography equipment. The Outdoor Backpack—available in 45L and 25L sizes—is differentiated by its unique harness system that uses low-profile, hyper-adjustable shoulder and waist straps to provide superior comfort and fit with significantly less bulk. Shoulder straps inspired by running vests distribute weight over a greater surface area while also providing convenient storage and dual camera-carry attachment points. Users are treated to 2 different forms of access: a quick-opening top hatch (called Ultra Cinch™) and a giant rear access panel for easy packing and total visibility. The backpack provides seemingly endless capacity for external storage via its versatile Cord Hook™ carry system and a network of stretchy Flex Pockets™ that can hold water bottles, tripods, jackets, and more.
Complimenting the Outdoor Backpack is the Peak Design Outdoor Sling, available in 7L and 2L sizes. The Outdoor Sling features a padded, removable strap with custom clasp and quick-adjustment hardware allowing it to quickly convert from a cross-body bag to a waist bag. The 7L model features external carry Gear Loops and can accommodate a Peak Design X-Small Camera Cube to instantly become a camera bag. Both Outdoor Slings can be mounted to the shoulder straps of the Outdoor Backpacks to provide convenient chest-mounted storage while on the trail.
All of Peak Design’s new bags are designed to seamlessly integrate with their Camera Cubes (updated in late 2023) and Ultralight Packing Cubes (launched in June 2024), which enable users to quickly customize their pack-outs for any combination of gear. Camera Cubes are available in 5 sizes to accommodate any creative kit, from mirrorless cameras and drones all the way to full-blown professional photography kits. All bags in the Outdoor Line feature Peak’s new PFAS-free 100% recycled weatherproof Terra Shell™ exterior fabric, proprietary abrasion-resistant Ultra Zips™, and UHMWPE (ultra-high molecular weight polyethylene) cording that is highly slash resistant.
“Our very first product—Capture—was a clip that let you carry your camera on your backpack strap while hiking,” said Peter Dering, Peak Design Founder and CEO. “Since then, Peak Design has been synonymous with ‘outdoor photography.’ Yet we still haven’t created true outdoor bags…until now. The Outdoor Line is not only the culmination of everything we’ve learned as bag designers, it’s also a giant nod to our most loyal and longest-tenured customers.”
From September 3 through October 15, 2024, Peak Design’s Outdoor Line will be available to preorder on Kickstarter (peakdesign.com/ks) for 20-25% off MSRP (MSRP $59.95 – $329.95, depending on the item). Products are expected to ship to Kickstarter backers in January 2025, and become available on peakdesign.com, Amazon, and retailers worldwide in late November 2024. For more information about Peak Design and the Outdoor Line, please reach out to media contact Tim Behuniak, tim@purpleorangepr.com.
About Peak Design
Since 2010, Peak Design has been building innovative carry solutions with a simple overarching design directive: make the best things. They conceived their first product on a motorcycle trip through Southeast Asia and have since expanded to include a cross-functional ecosystem of bags, camera gear, and mobile accessories. Peak has raised $36 Million across 12 Kickstarter campaigns to become one of the world’s most successful crowdfunded companies. This allows them to stay investor-free and focus on designing great products, fostering happy employees, and taking care of their customers and the natural environment. Learn more at peakdesign.com.