Backcountry Acquired by Tech Platform CSC Generation Enterprise

September 10, 2024

Technology platform CSC Generation Enterprise has acquired outdoor retailer Backcountry, a large account for the outdoor industry, including its portfolio of brands MotoSport, Competitive Cyclist, and Steep and Cheap.

Former owner TSG Consumer Partners, a private equity firm, acquired Backcountry in 2015 from Liberty Interactive Corporation. Under TSG, Backcountry experienced different leadership teams and strategy changes as the company looked to cement its footing in the space and navigate the challenges surrounding the COVID-19 pandemic. There had been reports that TSG was shopping Backcountry to potential buyers for more than a year. The Daily Outdoor Retailer