Renowned Outdoor and Ski Apparel Brand Peak Performance Launches In U.S. Market

September 24, 2024

Well-known Scandinavian apparel brand builds on recent Canada growth with new U.S. e-comm platform, showcasing bold, progressive style paired with innovation in its FW24 ski collection.

ÅRE, Sweden (September 24 , 2024)/OUTDOOR SPORTSWIRE/ – Peak Performance, the renowned apparel brand celebrated for innovative outdoor and ski wear, launched this week in the United States market. The expansion into the U.S. builds on recent growth in Canada, including the opening of a brand store in Vancouver in Fall 2023 to showcase its pairing of progressive design with technical leadership.

In the U.S., the Scandinavia-based brand will introduce its cutting-edge 2024 Ski Collection, a category where it is well-known through its partnership with the Freeride World Tour. The collection will be available through a newly established e-commerce platform, offering American consumers access to high-performance gear designed for both adventure and style.

Known for seamlessly blending high-performance functionality with Scandinavian minimalist design, Peak Performance has earned a dedicated following across Europe and beyond. Founded by skiers in the mountain town of Åre, Sweden in 1986, the brand was born out of a desire to create apparel that could meet the rigorous demands of extreme weather conditions while offering more stylish, progressive aesthetics. Over the years, Peak Performance has evolved into a versatile lifestyle brand, delivering innovative gear not only for skiing but also for a wide range of outdoor sports such as hiking, mountain biking, and golf, as well as for everyday urban wear.

Peak Performance takes great pride in its deep roots in skiing, showcased by its presenting partnership with the Freeride World Tour (FWT), and the brand’s impressive roster of riders that includes FWT champion Hedvig Wessel, as well as two USA-born Alex Hackel and Svea Irving. With its launch in the U.S., Peak Performance is adding  to its roster, and will continue to  expand its team to support more riders and ambassadors in the US and gain further insights into the North American market.

“The USA’s global influence within fashion and style, alongside a growing community of new outdoor adventure seekers, makes it an ideal destination for Peak Performance,” said Sara Molnar, CEO of Peak Performance. “We couldn’t be more excited to finally offer North American skiers the chance to shop Peak Performance online. This marks a significant next step in our ongoing efforts to bring Peak Performance to the North American consumer, and we look forward to sharing more updates in the near future.”

Along with performance, innovation, and style, Peak Performance remains deeply committed to sustainability. The company develops and incorporates eco-friendly materials and production practices in many of its products, ensuring that consumers can enjoy premium apparel while also making environmentally conscious choices. With a growing demand for premium, versatile apparel that seamlessly blends outdoor performance with urban style, Peak Performance is positioning itself to growing numbers of outdoor consumers with a bold, progressive assortment.

FW24 Ski Collection

For FW24 Peak Performance is thrilled to unveil a ski collection that showcases the brand’s rich legacy within freeride and its dedication to progressive design. Peak Performance collaborated closely with its riders and ambassadors to design its new ski collection, ensuring it meets the standards of the world’s most accomplished skiers and riders.

• Edge Insulated 2L Jacket and Pants:
  • With an oversized fit, bright colors, and detachable sleeves, this style caters to those seeking a progressive freeride look on the mountain. Crafted from Peak Performance’s HIPE^® 2-way Stretch fabric, it offers great movability and breathability while being both water- and wind-proof.

• The Vertical GORE-TEX Pro range:
  • Made using both GORE-TEX Pro and GORE-TEX Stretch, this range delivers unparalleled water and windproofing, breathability, and mobility.

• Vislight GORE-TEX C-Knit:
  • Ideal for ski touring and other high-intensity activities. Crafted from GORE-TEX 3L GORE C-KNIT^TM fabric, it is waterproof and durable, yet soft, lightweight, and breathable, making it perfect for varied conditions.

• Minus Degree Puffer:
  • The collection’s most technical down jacket for the coldest days on the mountain. Featuring 90/10 down insulation and body map quilting, it provides exceptional warmth and breathability. Tailored specifically for ski touring, it offers freedom of movement, easily accessible storage, and seamlessly integrates with backpacks.

To learn more about Peak Performance and the FW24 collection, please visit: https://www.peakperformance.com/us

About Peak Performance

Born in the Swedish mountains out of a love for skiing in remote, untouched terrain, Peak Performance’s passion for adventure and nature runs deep. Our purpose is simple: we bring the freeride spirit to the world. As for our products, they embody the same purpose — to empower the freedom for adventure to create your own line. Whether horizontally or vertically, on skis, by bike, or on foot, Peak products meet at the intersection of style and performance. Our Scandinavian heritage is ever present and our commitment to doing better things, in a better way, is our adventure. For more information, please visit www.peakperformance.com.

Media Contact  

Charlotte Courville

Charlotte@RosePR.ca

617-515-5121

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