Tifosi Optics and Brand Ambassador Tyler Pearce Launch Signature Sanctum Colorway

September 25, 2024

The Sanctum VC Adventures colorway celebrates a shared passion for cycling and adventure

Watkinsville, GA (September 25, 2024)/OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is pleased to announce the launch of the VC Adventure signature colorway offered in the brand’s popular Sanctum frame. In collaboration with Tifosi ambassador, Tyler Pearce, the new colorway highlights a shared enthusiasm for cycling, adventure and fun.

Tyler Pearce (@vcadventuretime) is a competitive cyclist and storyteller that has amassed a dedicated audience of 400,000 followers across Youtube and Instagram. Through these platforms, Pearce inspires cyclists to pursue challenges while enjoying their time in the saddle. Among the most notable is Pearce’s Impossible Route YouTube series, co-produced with cyclist Jermiah Bishop, documenting the difficulties of tackling long-distance gravel rides in remote and formidable terrain.

This spirit of adventure led to Pearce’s ongoing 2023 partnership with Tifosi Optics–a brand built on a love for cycling and the people that pedal. As Tifosi’s first brand ambassador, Pearce has played a pivotal role in furthering Tifosi’s brand awareness and has connected riders to the value and quality that Tifosi Optics has built its reputation upon.

“We’re thrilled to continue to work with Tyler,” commented Tifosi Owner, Joe Earley. “He’s been a dedicated advocate of Tifosi, and has emerged as an influential leader in the cycling space. His passion and authenticity align with our brand’s mission, and we’re excited to see his role with our brand evolve,” Earley continued.

The Sanctum VC Adventures colorway–a blend of cobalt blue and Bloom pink accents–allows fans to demonstrate their connection to Pearce and their love for cycling. With its oversized profile yet lightweight frame, the Sanctum has become Pearce’s go-to sunglasses for adventures both on and off his bike. Its versatility and durability made it the perfect choice amongst Tifosi’s wide range of performance and lifestyle eyewear.

“In cycling, there’s a saying: control the controllables. A fresh pair of shades is one of the easiest ways to enhance your ride,” said Tyler Pearce. “The VC Adventures colorway says ‘I’m here to ride hard and have fun.’ Paired with the Sanctum frame–part performance, part style – it’s the perfect match. Let’s play bikes!”

The Sanctum VC Adventures signature colorway will be available starting September 25, 2024, at www.tifosioptics.com. As a bonus, the first 200 orders will include personalized notes written by Pearce himself.

To follow Tyler Pearce’s adventures, subscribe to his YouTube channel @TheVCAdventures or follow him on Instagram @vcadventuretime. For more information about Tifosi, visit www.tifosioptics.com.

ABOUT TIFOSI OPTICS:

Tifosi is the Italian word for Super-fan. You are exactly who we make our eyewear for. Our mission is to empower you to “Live Your Passion” by providing technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design and rigorously test our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport, our fun and our consumers. We are moms, dads, coaches, players, volunteers, survivors, teams and families. Tifosi – Live Your Passion. http://www.tifosioptics.com