Heel™ Launches First Ever Virtual Dog Leash™ for Off-Leash, In-Control Adventures

September 25, 2024

Heel Virtual Dog Leash™ is the only product that automatically keeps your dog near you while you’re on the move.

Holland, MI (Sept. 25, 2024)/OUTDOOR SPORTSWIRE/ – Heel™ announces the Heel Virtual Dog Leash™ – Roam 350™—the first-ever virtual leash that is designed to automatically keep up to three dogs near their owners — while on the move. Heel’s mission is to enable dogs to spend more time together with their humans outdoors, taking on new adventures.

Whether you’re hiking, camping, running, at the dog park or working around the homestead, Heel™ will keep your dogs nearby, and in control. The built-in-the-USA technology was originally developed during the Covid-19 pandemic to ensure social distancing between humans. Unlike some brands that offer static containment, the Heel Virtual Dog Leash™ allows the dog owner to set the length of the virtual leash, and then the virtual boundary moves with the human as they move.

Heel™ technology does not rely on cellular, GPS or WiFi making it suitable for remote locations— such as on the hiking trail or off-the-grid. There is also no subscription required.

Heel’s AUTOPROX™ technology works anywhere your adventures take you and is extremely accurate, allowing for a virtual leash as short as 10 feet and up to 750 feet. Heel™ automatically measures how far the collar is from the remote and provides a tone or vibration correction when a dog approaches the boundary. There is also an optional static correction when the dog exceeds the set boundary.

“We are proud to introduce Heel™ technology with the goal of creating happier and healthier dogs,” said Jason Grant, CEO. “The Roam 350™ is an innovative solution that allows all of the dogs and their people to spend more time together without the limitations of a physical leash. Heel™ is all about off-leash flexibility, a renewed sense of freedom and fun for all.”

Heel Virtual Dog Leash™ – Roam 350™ Tech Specs:

• Set a virtual boundary that moves with you from 10 ft up to 750 ft
• No cellular or GPS required
• No subscription costs
• Works with 1-3 dogs
• Water resistant. Waterproof models in development
• Available sizes: Medium (12-17”) and Large (15-24”)
• Can be used as a standard training collar with range of 1000 ft
• $399 MSRP (1 collar), $699 MSRP (2 collars) $999 MSRP (3 collars)
• FAQs

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About Heel™

Heel helps improve the lives and safety of dogs and their owners, using technology developed by parent company Fleetwood Group. This breakthrough technology was originally developed for contact tracing during the COVID-19 pandemic. Fleetwood Group determined that this technology could also be used to significantly improve the lives of dogs and dog owners – the Heel Virtual Dog Leash™ was born. For more information about Heel™, please visit Heel.dog, and follow Heel on Instagram. For media inquiries or further information please contact Lauren Haber, heel@verdepr.com.