Fuel Goods and Pressio Team Up to Support Western North Carolina Businesses Impacted by Hurricane Helene

October 9, 2024

“Together We Rise” campaign will directly benefit local outdoor brands

Asheville, NC /OUTDOOR SPORTSWIRE– Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people and sustainable performance apparel maker Pressio, proudly announce the 828 Endurance Community, a collective relief effort for outdoor and endurance businesses in Western North Carolina impacted by Hurricane Helene. The two Asheville, NC-based brands created the first-of-its-kind activation, “Together We Rise”, for the 828 Endurance Community to directly support their struggling neighbors in the wake of the ongoing disaster. The campaign aims to sell 1,000 custom-designed shirts to support local businesses that service the Western North Carolina endurance hub and beyond with 100% of proceeds going directly to those businesses impacted.

While Fuel Goods’ personnel, distribution, and office facilities remain operational, flooding from Hurricane Helene caused massive destruction to their neighboring business, custom bikepacking bag brand Rockgeist BIKEPACK USA. Another business neighbor and adventure trip provider, Asheville Adventure Company, lost its outpost and climbing gym to flooding. Seeing the extensive damage to their facilities and so many others in the area firsthand inspired Fuel Goods to partner with Pressio and Ashlee Designs on the ”Together We Rise” T-shirt campaign. Shirts are available in men’s and women’s sizes at fuelgoods.com, and supporters can choose from three price options ranging from $28 to $100.

“Asheville is our home and the inspiration we feel from the people and the landscape here reinforces our commitment to this community daily,” shares Fuel Goods CEO Laura Jorgensen. “Hurricane Helene continues to be an ongoing disaster, with relief efforts largely organized by the community. Outside support is crucial, but we all can band together to get through this. We started the 828 Endurance Community to support our friends and neighbors’ local businesses through this crisis. The destruction of so many endurance businesses, including Rockgeist’s production capabilities and Asheville Adventure Company’s facilities is heart-wrenching. We hope to offset some of that devastation through the proceeds from shirt sales, so Together We Rise.”

Individuals can further support Western North Carolina relief efforts by ordering sports nutrition and snacks from fuelgoods.com where 10% of sales in October will be donated to the Together We Rise campaign. For more information on Fuel Goods, its gifting and subscription box service, the marketplace, and the latest product releases and innovations, please contact Mindy Smith at mindy@darbycommunications.com.

About Fuel Goods™

Fuel Goods is a dynamic sports nutrition marketplace with a mission to empower fitness enthusiasts on their journey to elevate their active lifestyle. Founded by the minds behind The RunnerBox and The RiderBox, Fuel Goods is driven by a relentless commitment to bridging the accessibility gap in the complex world of sports nutrition.

At Fuel Goods, we make sports nutrition relevant, approachable, and most importantly, fun. Our platform is designed to inspire and educate individuals who are eager to enhance their well-being through smart nutrition choices. To learn more about the ways you can #GoFuelYourself, visit fuelgoods.com.

Contact: Mindy Smith

Darby Communications

mindy@darbycommunications.com

828.989.7850