Turtle Fur Expands Leadership Team with Four New Hires

October 8, 2024

Cambria Schmidt, Sarah Amrhein, JP Yanus, and Kristin Greenbaum join the Vermont headwear brand

Morrisville, Vt. (Oct 8, 2024) /OUTDOOR SPORTSWIRE– Outdoor headwear and accessories brand, Turtle Fur is pleased to add a new Chief Financial Officer, Senior Merchandiser, Controller, and Director of Business Development to the team as part of the company’s mission to invest in their growth.

Cambria Schmidt, Chief Financial Officer, brings nearly 20 years of experience in the outdoor industry to Turtle Fur from her time developing high-functioning teams and managing international operations at Pacific Market International and Superfeet. Schmidt also currently serves as a board member of Cascade Designs. In her new role with Turtle Fur, she will be responsible for implementing the systems and processes necessary to support the company’s accelerated growth plans.

“I was drawn to Turtle Fur’s people and workplace culture, and its commitment to using business as a force for good as evidenced by its B Corp certification,” says Schmidt. “Building on that great legacy, we have some exciting opportunities ahead as we look to grow the business and expand our brand presence. I feel energized leading teams through change.”

Sarah Amrhein, Senior Merchandiser, has accumulated over 15 years of experience in e-commerce and retail in the outdoor industry. She has driven exceptional top-line and margin growth at Outdoor Research and Sitka Gear by building meaningful merchandise assortments to keep consumers engaged and enthusiastic. At Turtle Fur, Amrhein will be focused on creating data-driven merchandising strategies, improving the customer experience on digital channels, supporting the GTM process, creating sales and forecasting plans, and managing inventory. Amrhein believes Turtle Fur is at a pivotal point in its trajectory and is appreciative of being part of a talented team.

JP Yanus, Controller, spent nine years at Keurig Dr. Pepper, where he served in various roles including processing all things accounts payable, leading their accounts payable team, assisting with an Enterprise Resource Planning (ERP) implementation, and managing all accounting responsibilities for multiple foreign subsidiaries during their global expansion. Since then, Yanus has worked as a controller for an investor-backed startup as well as another start-up looking to raise capital, where he was instrumental in establishing accounting and HR processes. He will be responsible for managing the day-to-day accounting activities at Turtle Fur. Yanus was drawn to Turtle Fur because its B Corp status reflects the brand’s commitment to living up to its core values. He looks forward to helping the company hold true to its past while adopting changes needed for the future.

Kristin Greenbaum, Director of Business Development, served as Director of Sales at Buff and VP of Sales at POW before bringing her expertise in new business development, sales mentorship, design, and merchandising to Turtle Fur. In her new role, she will be accountable for achieving growth and development targets for new accounts while supporting the company’s existing strategic and specialty accounts. Greenbaum appreciates the alignment of values, vision, and positive energy she has found in the team dynamic at Turtle Fur and resonates with the company’s passion for outdoor activity and environmental sustainability.

“We’re thrilled to welcome Cambria, Sarah, Kristin, and JP to our team as we continue to evolve as a brand,” said Jim Osgood, Chief Executive Officer at Turtle Fur. “Their passion, proven experience and track record, and fresh

perspectives align perfectly with our mission, and I’m confident they will make significant impacts and contribute directly to realizing our ambitious growth plans.”

About Turtle Fur:
Since 1982 Turtle Fur® has been a leading headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Their mission is to create sustainable solutions for every body that feel great, in every element, built for a life lived outside. As a Certified B Corp(R), Turtle Fur is committed to using business as a force for positive change. For more information, visit www.turtlefur.com and follow them on social media @turtlefur.

Lucie Rathbun
Backbone Media
lucie.rathbun@backbone.media
970.963.4873 ext. 1138

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