Active Footwear Gets a Refresh

October 10, 2024

Nikwax launches Footwear Refresh, deodorizing cleaner for non-waterproof footwear.

[Seattle, WA, October 10, 2024] /OUTDOOR SPORTSWIRE/— Continuing its mission of keeping outdoor gear and apparel in use longer, Nikwax, the international leader in PFAS-free technical cleaners and waterproofing products, has released Footwear Refresh. The latest product in its Refresh line, Footwear Refresh is a high-powered deodorizing cleaner designed to freshen and prevent odor build-up in all non-waterproof footwear and insoles.

A build-up of sweat, body oils and dirt encourage the growth of bacteria, causing smelly footwear and decomposition of materials and stitching. Cleaning sandals, sports shoes/boots and footbeds with Footwear Refresh prevents bacterial growth, helping footwear last longer and smell better. Works great on running shoes, sandals, climbing shoes, ski boot liners, insoles, Crocs, etc. Like all Nikwax products, Footwear Refresh is PFAS-free, water-based and non-persistent. All bottles and lids are made from 100% recycled plastic and are recyclable. Offered in a 4.2 ounce bottle with a pump application, Footwear Refresh will be available in the US and Canada.

”Our focus at Nikwax has always been to ensure that the gear you invest in lasts a long time; whether it’s a rain jacket, tent, or hiking boots,” said Nikwax CEO, Brian Davidson. “Non-waterproof active footwear like sandals, running shoes, and climbing shoes can degrade prematurely due to odor and bacterial buildup and a general lack of care. Footwear Refresh helps clean, deodorize, and extend the life of active footwear. With the addition of Footwear Refresh to the Refresh line, we are pleased to have more solutions for our customers and retailers for a broader range of year-round activities.”

Footwear Refresh:

• Cleans effectively and eliminates persistent odors.
• Extends the life of footwear.
• Contains no PFAS, is water-based and non-persistent.
• Recommended for running and gym shoes, sandals, Birkenstocks, insoles, climbing shoes and all other non-waterproof footwear.

About Nikwax

Founded in 1977, Nikwax is the trusted global leader in environmentally safe cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free hydrophobic down and DWR applications for outdoor brands. Nikwax’s 47-year commitment to clean chemistry means never using PFAS or aerosols, and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 47 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, kate@revolutionhousemedia.com.