Craft Sportswear Strengthens Its Run Proposition with a Multifaceted Presence at the New York City Marathon

October 24, 2024

The brand’s first-ever pop-up store to basecamp marathon week events

SEATTLE – October 24, 2024 /OUTDOOR SPORTSWIRE/– Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports, is thrilled to announce the opening of its first-ever U.S. pop-up store at 437 Broadway in SoHo, just in time for the 2024 New York City Marathon. Open from October 25 to November 3, this unique retail space will serve as the basecamp for Craft’s marathon-week events and exclusive product offerings.

The pop-up store will feature the highly-anticipated Kype Pro, Craft’s latest super shoe designed for elite runners. Engineered to provide unparalleled performance, the Kype Pro is crafted for athletes who consistently push their limits, offering an advanced blend of speed, comfort, and technology for the serious marathon runner.

In addition to the Kype Pro, the store will offer a range of limited-edition products available exclusively in New York, including Craft’s Elite Run Team kits, a collection of bio-based technical running gear, and special Craft X NYC pieces. Visitors will also enjoy a sleek Scandinavian-inspired store design, reflecting Craft’s commitment to minimalism, functionality, and style.

As part of its NYC Marathon initiatives, Craft is excited to introduce the Stoplight Discount. Understanding the frustration city runners face with frequent stoplights, Craft has created an engaging initiative to turn those stops into rewards. Runners can turn time spent waiting at stoplights to discounts on gear at the SoHo pop-up store by uploading their run to Strava. Every 10 seconds of downtime equals a 5% discount, up to 30%.

“We’re excited to bring Craft to New York City for our first-ever pop-up in the US,” said Jake Rawson, CEO at Craft Sportswear USA. “The energy and passion of the NYC endurance sports community have always inspired us, and we see this as a fantastic opportunity to connect with such a vibrant group of athletes. We can’t wait to introduce the Kype, our latest super shoe, designed for runners who push their limits, just like we do at Craft. We look forward to sharing this experience with everyone and seeing how it unfolds alongside this amazing community.”

The pop-up store will host a variety of marathon-related events throughout the week, including group runs, community meetups, and exclusive marathon gear releases:

• Friday, October 25
  • Pop-up premiere w/ early access to the Kype Pro
• Saturday, October 26
  • Reckless Run Crew Long Run
• Friday, November 1
  • Take the Bridge Race presented by Craft
• Saturday, November 2
  • Craft Shakeout Run hosted by The Reckless Run Crew
• Sunday, November 3
  • Craft-supported Cheering Zone with Reckless Run Crew at Ray’s Bar (905 Lorimer Street, Brooklyn – 9:30 AM – 2:30 PM)

Craft’s pop-up location will be open daily from 10:00 AM to 6:00 PM, offering marathoners and visitors the perfect space to explore top-tier sportswear and connect with the brand ahead of one of the most iconic races in the world.

ABOUT CRAFT

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes. For more information, visit craftsports.us

CONTACT

Julie Atherton
JAM Collective
prteam@jamcollective.net
415-839-7546