Jackson Hole Mountain Resort Partners With ReFleece To Repurpose Staff Apparel

October 28, 2024

New Products Made From Old Uniforms Available This Winter

(TETON VILLAGE, WYO. – OCT. 28, 2024) /OUTDOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) announced today that it is partnering with leading design and manufacturing company ReFleece to repurpose old staff uniforms and apparel into a line of new retail products. The upcycled products will be available in person and online beginning Nov. 29, the first day of the new winter season.

The partnership is the latest in a series of sustainability projects implemented by Jackson Hole Mountain Resort, which is committed to reducing its environmental impact through energy efficiency, waste reduction, natural habitat conservation and restoration, and other initiatives.

Based in Massachusetts and committed to reusing and upcycling used outdoor performance wear, ReFleece began working with JHMR earlier this year to remake the Resort’s used staff apparel into new items such as tote bags, zip pouches, throw blankets, pillows, holiday stockings, and wine totes that all boast the iconic Jackson Hole Mountain Resort logo. ReFleece’s unique “end of life” process leverages the embedded value of the original gear by simply cutting and sewing the materials into new items, avoiding the environmental impact of high-energy recycling or re-dying.

The new items will be available at Jackson Hole Sports, Teton Village Sports, and the Resort Store, located on the Town Square. They will also be available online at JHMR’s new online gear store, launching this winter.

“We are so excited to have found a purpose for our old uniforms as part of our ongoing efforts to reduce our impact on the environment,” said Andrew Way, Chief Marketing Officer at Jackson Hole Mountain Resort. “We can’t wait to share the new ReFleece products with all of our guests this winter.”

All of Jackson Hole Mountain Resort’s uniforms are designed and manufactured by the Swiss mountaineering and trekking gear company Mammut. ReFleece has worked with a variety of leading outdoor apparel brands to divert used items from the waste stream, conserve resources, and reduce some of the 13 million tons of American textile waste that ends up in landfills every year.

“ReFleece is thrilled to be working with JHMR in converting its old ski instructor, ski patrol, lift attendant, and general uniforms into new upcycled products, from tote bags and pouches to blankets,” said ReFleece Founder Sam Palmer. “Each piece is unique. The fabric in these products is cut directly from the old JHMR uniforms, so you may find seams, color variations, and textures that tell the story of a great first life on the slopes of JHMR.”

About Jackson Hole Mountain Resort

Jackson Hole Mountain Resort (JHMR) located in Teton Village, Wyoming, is a values-led, family owned, iconic mountain destination with a purpose of enriching the lives of its guests, employees, and community through premium, authentic, and memorable big mountain experiences only found in the Tetons. Jackson Hole famously delivers the finest powder snow with 4,139 of continuous vertical feet of legendary terrain and 2,500 acres of the best beginner, intermediate and expert terrain. Neighboring celebrated Grand Teton and Yellowstone National Parks, and operating in the Bridger-Teton National Forest, makes Jackson Hole an exceptional and unique global destination. With an enduring commitment to the surrounding landscape, wildlife and authentic community character, Jackson Hole Mountain Resort strives to live by its values by reducing environmental impact and in doing so runs 100% of its operations on Green Power. jacksonhole.com Twitter @jhski |Instagram @jacksonhole #jacksonhole #jhdreaming

About ReFleece

ReFleece works with outdoor brands to convert pre- and post-consumer garments into beautifully designed ‘new’ products and accessories. Our process helps brands like Mammut, Gore-Tex, Jackson hole and others keep used or unusable textiles and garments out of the landfill, creates value from a waste stream and produces great pieces for customers. Each piece tells a story of re-use. Learn more about us at refleece.com or Instagram @refleece

Media contacts:

Meteorite PR | Eric Henderson | ehenderson@meteoritepr.com
Jackson Hole | Eric Seymour | 307-739-2715 | eric.seymour@jacksonhole.com