Trade In and Gear Up: Shady Rays Launches Epic Snow Goggle ‘ReView’ Event this November

October 29, 2024

Customers get one FREE pair of Shady Rays snow goggles* when they bring in ANY pair of new, used, or damaged snow goggles to one of the brand’s six retail locations

DENVER, Co., /ENDURANCE SPORTSWIRE/ – Shady Rays, one of the nation’s fastest-growing lifestyle eyewear brands, will host a snow goggle trade-in event at its six retail locations across the U.S. on the weekend of November 16-17, 2024.

The two-day Snow Goggle ReView event will take place at Shady Rays’ owned retail stores in Denver, CO; Lexington and Louisville, KY; Scottsdale, AZ; Bloomington, MN inside Mall of America^Ⓡ; and Pigeon Forge, TN; and highlights the brand’s commitment to high-quality, polarized snow goggles, all backed by the company’s industry-first protection programs.

“At Shady Rays, we believe that high-quality, polarized eyewear should be both affordable and worry-free,” Shady Rays Founder and CEO Chris Ratterman said. “Our Broken Replacement Program provides customers with the peace of mind that when they go hard on the slopes they don’t have to stress about scratching or breaking an expensive pair of goggles.”

During the Snow Goggle ReView event, customers who bring in a full goggle system (including the mask, lens, and strap) will receive a brand new pair of black Frontier Snow Goggles with a black strap and Blackout lenses free of charge.

The Shady Rays Frontier snow goggle system offers wearers excellent optical clarity and features the same high-quality polarization found on much more expensive goggles. With both a magnetic interchangeable lens system, and a variety of swappable strap options, customers can customize the look of their goggles to match their personal style.

There is no purchase necessary to participate in the Snow Goggle ReView – just the trade-in of any new, used, or broken pair of snow goggles.

“We’re excited to welcome more customers into our stores so that they can experience the best-in-class customer experience Shady Rays is known for,” Ratterman continued. “Our expert team will help find the perfect pair of snow goggles to replace the old, used, or broken pair they brought in.”

Every pair of goggles collected through the ReView event will either be recycled through TerraCycle or donated to SOS Outreach – a nonprofit organization based in Denver, Colorado, dedicated to providing mentorship and outdoor recreation opportunities to local youth. This donation is part of Shady Rays’ ongoing commitment to give back to meaningful organizations in the communities in which their employees work and live through Shady Rays Impact.

“SOS Outreach is thrilled to be partnering with Shady Rays to increase access to the outdoors and create opportunities for youth to thrive,” noted Anthony Martinez, Senior Manager of Partnerships and Events at SOS Outreach. “By partnering with Shady Rays, we are ensuring our young people have the gear they need to safely experience the mountain safely and feel a sense of belonging. This support is vital to transforming young lives through outdoor-based mentorship, and we are truly grateful for this investment in our mission.”

Customers who participate in the Snow ReView trade-in event can also receive an additional 25% off the purchase of additional snow goggle products including a variety of lens, strap, and mask system options. The additional discount is only available on purchases made with a trade-in while in-store.

To participate in the Snow Goggle ReView and find the retail location closest to you, visit https://shadyrays.com/pages/stores. To review a full list of promotion details, visit https://shadyrays.com/pages/review, follow us on Meta, TikTok and Twitter @shadyrays.

*Limit one free pair of Shady Rays snow goggles per customer (regardless of how many pairs of new, used, or damaged snow goggles traded in). No purchase necessary. Trade-in is required.Valid U.S. only, in-store only. While supplies last, limited quantities per location. Shady Rays Snow ReView free Frontier snow goggles will qualify for Shady Rays Protection Program coverage.

About Shady Rays

Shady Rays is an independent, American-owned, adventure eyewear brand with a mission to give back to individuals and organizations who make meaningful impacts in their communities. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles that come with Shady Rays’ Limited Lifetime Craftsmanship Warranty and Lost & Broken Protection Program. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. To learn more about Shady Rays, visit ShadyRays.com, one of our highly-curated retail stores in Lexington and Louisville (KY), Denver (CO), Scottsdale (AZ), Mall of America (MN), Pigeon Forge (TN) or follow us on Meta, TikTok and X @shadyrays.

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Jenny Howard, Shady Rays

jennyh@shadyrays.com