Jetty Teams Up With The New Jersey Devils For Limited-Edition Capsule Collection

November 7, 2024

Second consecutive season two Garden State originals are collaborating on an eco-minded clothing line that captures the grit, determination, and attitude of New Jersey

Manahawkin, NJ – November 7, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce its newest collaboration with the Garden State’s only professional sports franchise, the New Jersey Devils.

“Growing up a hockey player and surfer from New Jersey, I couldn’t be more stoked for us to be launching our second annual collab with the Devils,” said John Clifford, Jetty Creative Director & Partner. “Combining Jetty’s gritty surf roots with the Devils’ legendary and iconic brand imagery has resulted in some truly epic designs that ooze Jersey pride.”

Now available in extremely limited quantities at the Devils Den Team Store housed within Prudential Center in Newark, NJ, the eco-minded collection—printed by Jetty Ink—includes a selection of t-shirts, hooded sweatshirts, and hats in varying shades of black, red, and white, reflecting the team colors of the New Jersey Devils. This season’s offering for adults and kids exemplifies how both organizations are “Made in Jersey,” with grit and determination at their core, while displaying a love for surfing, a passion for hockey, and a shared appreciation for their home ice.

“It’s been a bit surreal to be collaborating with a NHL team, but it shows how far we’ve come in building the Jetty brand over the past two decades,” said Jeremy DeFilippis, Jetty Co-Founder, Chief Executive Officer & Partner. “To be asked back for a second consecutive season is a testament to how well the 23/24 season went, and I’m excited to get things rolling with this new collection that once again showcases two of Jersey’s finest.”

Due to the buzz surrounding last year’s release—which sold out in record time—this season, in addition to being available at the Devils Den Team Store, the co-branded apparel will also be sold at a dedicated Jetty pop-up shop in Prudential Center. This new Jetty retail space, located in the Main Concourse by Section 16, will enable Jetty’s creative team to tell the story behind the project by showcasing the visual inspiration that fueled the designs—from broken surfboards and tattered hockey nets, to weathered nautical textures, heavy waves, and throwback-inspired graphics.

“We are thrilled to collaborate with Jetty for a second year and create a dedicated pop-up shop for fans to visit at Prudential Center,” said Jillian Frechette, Chief Marketing Officer, New Jersey Devils & Prudential Center. “This expanded collection that now features headwear encapsulates both Jetty’s inspiration for surfing and art, and the branding and imagery of the New Jersey Devils. As two brands that celebrate their Jersey roots, we aim to create a collection that resonates with our fanbase and our ‘Made in Jersey’ brand identity campaign.”

The Jetty x New Jersey Devils capsule collection is available exclusively at Prudential Center for the 2024-2025 hockey season, while supplies last. It is not available for purchase online.

To view the collection, available at Prudential Center, visit: www.JettyLife.com/Devils

About the New Jersey Devils:

The New Jersey Devils are part of the 32-team National Hockey League, with teams throughout the United States and Canada. Established in 1982, they recently celebrated their 40th season in the Garden State. During that time, the team has won three Stanley Cup Championships: 1995, 2000 and 2003. Follow the Devils at NewJerseyDevils.com, on Facebook, X, and Instagram. The New Jersey Devils organization is a HBSE property.

About Jetty:

Founded in 2003 and headquartered in Manahawkin, NJ, Jetty was created on a shared love of surf, fishing, art, travel, and music, and a desire to draw its own line. Now in its 21st year of business and a Certified B Corp, Jetty continues to offer eco-minded, durable apparel that embodies the fickle conditions of Northeast surf and encourages outdoor adventure despite the weather. Find out more at www.JettyLife.com or follow along on Instagram and Facebook.

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